Why Brazil’s Trouncing Is Bearish for Stocks, According to UBS

July 9 (Bloomberg) -- Bloomberg Businessweek’s Brendan Greeley discusses the German elimination of Brazil in the 2014 World Cup. he speaks on “Bloomberg Surveillance.” (Source: Bloomberg)

Conventional wisdom has been that a Brazil loss at home in the World Cup would be a positive for the country’s financial markets. A defeat, the argument went, would sour the national mood and prompt voters to oust President Dilma Rousseff, who has sunk the economy into stagflation.

Yesterday’s 7-1 loss to Germany, though, was so crushing that it upends that theory, according to Geoffrey Dennis, the head of emerging-market strategy at UBS AG, who’s been covering Brazil since the early 1990s. Yes, the defeat will hurt Rousseff’s chances at re-election in October, but the lopsided outcome could also damp investor and consumer confidence in a country that obsesses about its national pastime, he said.

“It is such a humiliating defeat that you wonder whether it will have a negative impact on Brazilians’ psyche,” Dennis said in a telephone interview from Boston yesterday. “It’s going to confirm to the people that ‘Look, our economy is struggling, we cannot get any growth, now we don’t even have a decent football team either.’”

With Brazilian markets closed today for a holiday, the iShares MSCI Brazil Capped ETF gained 0.5 percent in early New York trading while American depositary receipts of state-controlled oil producer Petroleo Brasileiro SA added 0.4 percent at 8:17 a.m. in New York. The benchmark Ibovespa stock index has advanced 19 percent from a low on March 14 as Rousseff’s declining popularity sparked speculation that new administration would take over and help jumpstart the economy.

Worst Loss

Since Rousseff took office in 2011, growth has decelerated to an average annual rate of 2 percent, the slowest for a Brazilian president since Fernando Collor, who resigned in 1992 amid corruption allegations. Her policies aimed at reviving the economy have stoked annual inflation exceeding 6.5 percent, the upper limit of the government’s target range.

Yesterday’s loss, the worst defeat in the country’s history, dashed Brazil’s hopes of overcoming the national tragedy of losing the final match of the 1950 World Cup at home. Brazil will now play for third place in the tournament on July 12.

After the match, officials reported isolated disturbances, with military police in Rio saying some fans fled a viewing party on Copacabana beach after a fight broke out. Globo News showed images of buses burning in Sao Paulo, though it wasn’t immediately clear if the vandalism was a reaction to the game.

‘National Humiliation’

The loss “is nothing short of a national humiliation,” Tony Volpon, the head of Americas research at Nomura Holdings Inc. in New York, said in an e-mailed note. “For a country that defines so much of its national character around its footballing prowess, losing at home cannot but have major repercussions beyond the acts of violence seen after the defeat.”

A Datafolha survey published July 2 showed that 38 percent of Brazilians would vote for her in the Oct. 3 election, down from 44 percent in February. Aecio Neves of the Brazilian Social Democracy Party, or PSDB, had 20 percent support.

Thousands of protesters demonstrated ahead of the World Cup, decrying $11 billion in spending to host the tournament in a country where 7.2 million people still live on $1.25 a day or less. More than 1 million people took to the streets last year to protest inflation, corruption and poor public services.

Sell Real

As the Brazilian team was thrashed by its opponents yesterday, some in the stadium jeered Rousseff, who had promised to host the “cup of cups.” She wrote on her Twitter account that she was saddened by the defeat, also using lyrics of a popular Brazilian song to urge the nation to overcome the loss.

The game may ultimately cost Rousseff the election, which will in turn spur a 25 percent rally in Brazilian stocks, according to Alberto Bernal, the head of research at Bulltick Capital Markets.

“This is going to be catastrophic for the national mood,” Bernal said by phone from Miami yesterday. “If the market sees the potential that Dilma will not be re-elected, then it will rally in a big way.”

Brazilian markets may come under pressure if the defeat sends protesters to the streets while failing to put a meaningful dent in Rousseff’s popularity, an “unfortunate combination of structural worries and diminished hope for new policies,” Eamon Aghdasi, a strategist at Societe Generale SA in New York, wrote in a report yesterday. He recommends selling Brazil’s real versus the Mexican peso.

Dennis said the psychological burden of the defeat may take a while for Brazilians to overcome.

“I do not think this result leads to a knee-jerk rally in markets,” Dennis said. “Brazil has to get over this massive loss.”

Interactive Graphic: Bloomberg Visual Data

Interactive Graphic: Bloomberg Visual Data

To contact the reporters on this story: Ye Xie in New York at yxie6@bloomberg.net; Jenna M. Dagenhart in New York at jdagenhart@bloomberg.net

To contact the editors responsible for this story: Brendan Walsh at bwalsh8@bloomberg.net David Papadopoulos, Michael Patterson

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Photographer: Jamie McDonald/Getty Images

Thiago Silva and David Luiz of Brazil following their 7-1 defeat to Germany during the 2014 FIFA World Cup Brazil Semi Final match in Belo Horizonte, Brazil.

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Photographer: Jamie McDonald/Getty Images

Thiago Silva and David Luiz of Brazil following their 7-1 defeat to Germany during the 2014 FIFA World Cup Brazil Semi Final match in Belo Horizonte, Brazil. Close

Thiago Silva and David Luiz of Brazil following their 7-1 defeat to Germany during the 2014 FIFA World Cup Brazil... Read More

Photographer: Alex Livesey - FIFA/FIFA via Getty Images

Brazil forward Oscar after their 1-7 defeat by Germany in their 2014 FIFA World Cup Brazil Semi Final match in Belo Horizonte. Close

Brazil forward Oscar after their 1-7 defeat by Germany in their 2014 FIFA World Cup Brazil Semi Final match in Belo Horizonte.

Photographer: Jason Alden/Bloomberg

Dilma Rousseff, Brazil's president. The game may ultimately cost Rousseff, who had promised to host the “cup of cups,” the election, which will in turn spur a 25 percent rally in Brazilian stocks, according to Alberto Bernal, the head of research at Bulltick Capital Markets. Close

Dilma Rousseff, Brazil's president. The game may ultimately cost Rousseff, who had promised to host the “cup of... Read More

Photographer: Yasuyoshi Chiba/AFP/Getty Images

Brazil's fans react during the 2014 FIFA World Cup semifinal match Brazil vs Germany at a public viewing event in Rio de Janeiro. “It is such a humiliating defeat that you wonder whether it will have a negative impact on Brazilians’ psyche,” said Geoffrey Dennis, the head of emerging-market strategy at UBS AG, who’s been covering Brazil since the early 1990s. Close

Brazil's fans react during the 2014 FIFA World Cup semifinal match Brazil vs Germany at a public viewing event in Rio... Read More

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Interactive Graphic: Bloomberg Visual Data

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