TreeHouse Foods to Buy Flagstone for $860 Million

TreeHouse Foods Inc. (THS), a maker of private-label foods for retailers, agreed to buy Flagstone Foods for $860 million in cash to expand in healthy snacks such as dried fruits.

The deal will add 24 cents to 28 cents to per-share earnings in the first year after completion, Oak Brook, Illinois-based TreeHouse said in a statement today. The final price paid to private-equity firm Gryphon Investors and other Flagstone investors is subject to a working-capital adjustment.

TreeHouse has acquired at least six food companies in the past four years, adding products including soups, sauces and powdered drinks, as retailers seek to appeal to bargain-hunting consumers with less-expensive house brands. Flagstone, which had about $697 million in sales last year, is the largest private-label producer of trail mix and dried fruit, bringing TreeHouse into a category fueled by increased demand for healthy snacks.

“The health trend is growing significantly right now within the U.S. consumer set, and many food companies are responding to that either by developing healthy food alternatives or acquiring into the healthy food space,” Brett Hundley, an analyst at BB&T Capital Markets in Richmond, Virginia, said today in an interview. “That is where the growth is today.”

Hundley recommends buying TreeHouse shares.

TreeHouse rose 0.2 percent to $80.07 at the close in New York. The shares have gained 16 percent this year, compared with a 6.1 percent advance for the Standard & Poor’s 500 Index.

Private Labels

Private labels account for about 18 percent of U.S. food sales, compared with 30 percent to 40 percent in some markets in Europe, suggesting the industry has room to grow domestically, Hundley said.

“A lot of U.S. grocery stores have lost share to the Wal-Marts of the world because they can’t compete on branded price,” he said. “What grocery stores are doing is developing a very strong store brand, or private-label brand, and that is bringing consumers back into the store.”

Flagstone is based in St. Paul, Minnesota, and has about 1,365 employees.

TreeHouse used JPMorgan Chase & Co. and Perella Weinberg Partners LP as financial advisers, while Winston & Strawn LLP served as legal adviser. Moelis & Co. (MC), Houlihan Lokey and BMO Capital Markets Corp. advised St. Paul, Minnesota-based Flagstone and Gryphon, with Kirkland & Ellis serving as legal counsel.

(An earlier version of this story was corrected because the city in the second paragraph was spelled incorrectly.)

To contact the reporter on this story: Selina Wang in New York at swang533@bloomberg.net

To contact the editors responsible for this story: Cecile Daurat at cdaurat@bloomberg.net; Kevin Orland at korland@bloomberg.net John Lear

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.