Salesforce Names Autodesk’s Mark Hawkins as New CFO

Salesforce.com Inc. (CRM) named Autodesk Inc. (ADSK) Chief Financial Officer Mark Hawkins to that same role at the cloud-software company, replacing Graham Smith, who had said in February that he would retire.

Hawkins, 55, has served as CFO at Autodesk, which makes architectural and engineering software, since 2009 and has worked for more than 30 years in finance, Salesforce said. While at Autodesk, Hawkins oversaw more than 50 acquisitions and managed the financial impact of the company’s shift to selling more software as a subscription service. He’ll start on Aug. 1.

Salesforce Chief Executive Officer Marc Benioff said he’s looking to Hawkins to help guide the San Francisco-based company to one one that makes $10 billion in annual revenue from $5 billion a year. Salesforce has also acquired more than two dozen companies, Benioff said, and he’ll continue to look for deals with Hawkins’s assistance.

“Ten billion in revenue will happen, probably in fairly short order,” Benioff said in an interview. “And we expect that Mark will easily lead us to that goal.”

Hawkins will be paid $650,000 a year plus a bonus targeted at 100 percent of his salary. He’ll also get a $500,000 signing bonus, 30,000 restricted stock units and the option to purchase 413,000 shares, according to a company filing.

In an e-mailed statement, Autodesk, based in San Rafael, California, said Hawkins had made a “significant impact” on the company’s growth and that “we wish him success in his new role.” The company said it’s looking for a new CFO.

Hawkins is the second CFO that Salesforce has poached from Autodesk, which has offices in the same downtown San Francisco building that Salesforce occupies. In 2002, Salesforce hired then-Autodesk CFO Steve Cakebread.

Smith, 54, will remain an adviser to Benioff until March 31, 2015, the company said.

To contact the reporter on this story: Dina Bass in Seattle at dbass2@bloomberg.net

To contact the editors responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net Reed Stevenson, Jillian Ward

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