Portugal’s Last-Second Draw Is Most-Watched Soccer Game in U.S.

June 24 (Bloomberg) -- Bloomberg’s Eric Chemi and Greg Rayburn, managing partner at Kobi Partners, look at how volume drops in global markets during World Cup games and allegations of bribery and corruption surrounding FIFA. They speak on “In The Loop.”

Portugal’s 2-2 World Cup draw with the U.S. on a last-second goal by Varela was the most-watched broadcast of a soccer game in U.S. history.

The match broadcast two days ago on ESPN was seen in 9.6 percent of U.S. homes for an average of 18.2 million viewers, the Walt Disney Co. (DIS) network said in a statement. That total topped the 18 million viewers for the 1999 Women’s World Cup final between the U.S. and China on Disney’s ABC.

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The rating also topped the previous high for a men’s soccer game in the U.S., which had been a 9.5 for the 1994 World Cup final between Italy and Brazil. The 1999 women’s final remains the highest-rated game, with an 11.4.

The U.S. was leading 2-1 on goals by Jermaine Jones and Clint Dempsey when five minutes of stoppage time was added to the clock. Late in the final minute, World Player of the Year Cristiano Ronaldo passed the ball to Portugal substitute Varela, who headed it past U.S. goalkeeper Tim Howard to even the score in Manaus, Brazil. The game ended as soon as play was restarted.

Interactive Graphic: Bloomberg Visual Data

Interactive Graphic: Bloomberg Visual Data

World Cup games on ESPN, ESPN2 and ABC averaged a 2.6 rating through the first 32 matches. That’s a 44 percent increase over ratings in 2010, when the event was held in South Africa.

Photographer: Fabrice Coffrini/AFP via Getty Images

U.S. goalkeeper Tim Howard, right, reacts after Portugal's forward Silvestre Varela, left, scored during the World Cup Group G match at the Amazonia Arena in Manaus, Brazil, on June 22, 2014. Close

U.S. goalkeeper Tim Howard, right, reacts after Portugal's forward Silvestre Varela,... Read More

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Photographer: Fabrice Coffrini/AFP via Getty Images

U.S. goalkeeper Tim Howard, right, reacts after Portugal's forward Silvestre Varela, left, scored during the World Cup Group G match at the Amazonia Arena in Manaus, Brazil, on June 22, 2014.

The U.S.-Portugal match was the most-watched non-football broadcast in ESPN’s history and set ratings records in 18 different markets, the network said.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editors responsible for this story: Michael Sillup at msillup@bloomberg.net Jay Beberman, Rob Gloster

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