NBA Moving Logo to Back of Jerseys as Owners Mull Uniform Ads

The National Basketball Association is moving its logo patch to the back of team jerseys next season, citing stylistic reasons, the league said.

The logo, which depicts a player dribbling with his left hand, had been on the front of both uniform jerseys and shorts.

The switch comes as league owners ponder whether to put advertisements on uniforms for the first time. NBA Commissioner Adam Silver this year said uniform ads, which are common elsewhere in the world, are inevitable. Last year, he said it would probably happen within five years.

The league first considered uniform ads in 2012, when owners during their annual meeting were shown mockups on jersey-clad mannequins. Included in the presentation was an examination of how other sports leagues profited from the revenue stream.

The NBA’s teams collectively may reap about $100 million annually in revenue from jersey ads, the league has said.

To contact the reporter on this story: Scott Soshnick in New York at ssoshnick@bloomberg.net

To contact the editors responsible for this story: Michael Sillup at msillup@bloomberg.net Rob Gloster, Dex McLuskey

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