Google Buys Two Tech Startups in Fresh Deals Surge

Google Inc. (GOOG) is buying two small companies to boost its advertising and wireless technologies as part of an acquisition binge.

The Mountain View, California-based company purchased video-advertising provider MDialog Corp. as well as wireless startup Alpental Technologies Inc., Google said today on its website and in an e-mailed statement. Terms of the deals weren’t disclosed.

Google is looking to create new capabilities and to bolster existing businesses. The company disclosed at least five purchases last month and has announced at least three more in June. While many of the deals are small, Google also has opened its wallet, spending $3.2 billion earlier this year for smart thermostat maker Nest Labs Inc.

Other Internet companies have also been shelling out money for deals. Facebook Inc. is spending $19 billion to acquire messaging startup WhatsApp Inc. and $2 billion for virtual reality goggles-maker Oculus VR Inc., as well as a slew of startups. Twitter Inc. today said it is buying video-editing startup SnappyTV for an undisclosed sum.

With MDialog, Google is expanding video services to its DoubleClick online advertising platform, the company said on its site. MDialog, a company founded in 2006 and that has headquarters in Toronto in San Francisco, provides television commercials for devices including smartphones, tablets, set-top boxes and other devices.

“Together, we’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google’s DoubleClick digital marketing service said on its Google+ page. “This represents the latest of our ongoing investments in helping brands connect with high-quality video content.”

Alpental’s Technology

Alpental was led by former research and development personnel from Clearwire, which is now part of Sprint Corp., according to a post on LinkedIn Corp.’s website. Alpental is developing next-generation wireless technology, according to a letter to the Federal Communications Commission last year from Michael Hart, chief technology officer of the company. Its efforts could benefit service providers, businesses and consumers, the letter said.

Alpental, based in Bothell, Washington, had raised $850,000 in 2012, according to a regulatory filing.

Tim Drinan, a spokesman for Google, confirmed Alpental’s staff has joined the company and declined to comment on any other details.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editors responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net Jillian Ward

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