Apple Discounts Hachette E-Books Amid Spat With Amazon

June 19 (Bloomberg) -- Bloomberg’s Alix Steel reports on the sales of e-books and the dispute between publishers and Amazon on “In The Loop.” (Source: Bloomberg)

Apple Inc. (AAPL) is taking advantage of the dispute between Inc. (AMZN) and Hachette Book Group by promoting and discounting pre-orders for the publisher’s digital books.

There are 25 books featured for $9.99 in the Popular Pre-Orders category on Apple’s iBooks store, all of which are published by Hachette. Authors on the list include Harry Potter’s J.K. Rowling and mystery author James Patterson. Barnes & Noble Inc. (BKS), another e-book competitor, is taking pre-orders for Rowling’s new work, “The Silkworm,” for $14.99 for its Nook tablet. The book, written under pseudonym Robert Galbraith, along with some of the others, isn’t available in physical or digital form for pre-orders on Amazon.

The promotion began on Tuesday, when features on the iTunes and iBooks stores are changed, Cupertino, California-based Apple said yesterday. The editorial department decides what to promote each week and Hachette pre-orders are being featured right now, including titles from Patterson and David Baldacci.

Amazon, the leader in e-book sales, has been battling Hachette over e-book pricing. The Seattle-based company previously said it doesn’t foresee the spat ending soon.

Sophie Cottrell, a spokeswoman for Hachette, declined to comment.

To contact the reporter on this story: Jing Cao in New York at

To contact the editors responsible for this story: Pui-Wing Tam at Reed Stevenson

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.