Stanley Cup Prices Fall 47% as New York Rangers Look to Survive

A ticket to tonight’s Stanley Cup finals game in New York costs less than half what it did when the series began as the Rangers try to keep the Los Angeles Kings from celebrating on Madison Square Garden ice.

The average price paid since yesterday morning for a resale ticket to Game 4 is $810, according to secondary market aggregator SeatGeek. That’s down 47 percent since a day earlier, before the Kings shut out the Rangers to take a three-games-to-none lead in their best-of-seven championship matchup. Game 4 tickets were averaging $1,937 when the series began, more than twice where they’re currently priced.

“We’ve also seen a surge in the volume of resales taking place on the secondary market in the last 36 hours, now that prices have fallen within the budgets of thousands of more fans,” Connor Gregoire, a spokesman for New York-based SeatGeek, said in an e-mail. “About 2,600 tickets have changed hands since the end of Game 3, accounting for nearly 40 percent of all tickets resold for Game 4.”

With the face value of general-public tickets ranging from $480-$2,490 at the Garden for the Stanley Cup finals, the cheapest secondary market tickets for tonight’s game are now going for $488, according to SeatGeek.

“The numbers of fans selling outnumbers buyers now so we are seeing incredible deals,” Jason Berger, chief executive officer of Rye, New York-based AllShows.com, said in an e-mail. “Specifically, club seats in the center were over $2,200 per ticket and are now down to $1,650 per ticket.”

The average price paid for a ticket to Game 3 in New York was $1,558, according to SeatGeek.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editors responsible for this story: Michael Sillup at msillup@bloomberg.net Dex McLuskey

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