Chile Dominates World Cup of Slackers as Trading Tumbles

If you’re planning to trade Chilean stocks during the World Cup, forget it.

Though the team has a 1-in-50 chance of winning the monthlong tournament that starts June 12, investors on the Santiago exchange are best in the world at ducking away to watch the games. Transactions fell more than 99 percent when the national team was playing in 2010, according to a European Central Bank study. It was the biggest drop among 15 countries surveyed, which included nine in Europe, four in Latin America, the U.S. and host South Africa. The median decline was 55 percent.

“The last time Chile played, the market was dead,” said Arturo Curtze, an equity analyst at broker and asset manager Vantrust Capital in Santiago. “Everyone was watching. Managers allow their workers to bring TVs. In schools and universities everyone has televisions and all the trading desks have them. Chileans always get overexcited about our team.”

Interactive Graphic: Bloomberg Visual Data

Interactive Graphic: Bloomberg Visual Data

With a week to go before the start of the world’s biggest and most-watched sporting event, traders from Argentina to Japan are readying themselves for a drop-off in business. Transactions even in developed countries such as the U.S. thinned out during the 2010 games in South Africa as buyers and sellers put watching soccer before global politics and economic reports, according to the ECB’s 2012 study.

Photographer: Morten Andersen/Bloomberg

Computers sit on the floor of the Santiago Stock Exchange in Santiago, Chile. Close

Computers sit on the floor of the Santiago Stock Exchange in Santiago, Chile.

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Photographer: Morten Andersen/Bloomberg

Computers sit on the floor of the Santiago Stock Exchange in Santiago, Chile.

In the 2010 tournament, Chilean traders were almost as likely to stop work during matches that didn’t include the national team, which was ousted before the quarterfinals. Trading plunged 79 percent during games between other countries.

Brazil, Argentina

When Argentina’s national team was playing, trading tumbled 80 percent in Buenos Aires. Brazil’s team spurred a 75 percent decline in local volumes, while U.S. games reduced trading by 43 percent. In European countries, volume dropped 38 percent on average. Trading typically fell in the build-up to matches and stayed below normal until 45 minutes after the end.

“Markets were following developments on the soccer pitch rather than in the trading pit,” ECB economists Michael Ehrmann and David-Jan Jansen wrote in the study. Ehrmann now works for the Bank of Canada in Ottawa, while Jansen is a researcher at the Dutch central bank in Amsterdam.

More on the 2014 World Cup:

Chile’s obsession with the World Cup may be explained partly by its modern history, which left the country politically polarized and emotionally repressed, according to Patricio Carvajal, the coordinator of the center for social studies of soccer at the University of Chile in Santiago.

Emotional Expression

The military dictatorship that ruled from 1973 to 1990 imposed curfews and suspended the right to free assembly. Just 18 percent of the adult population attended at least one performing arts event in 2012, less than half the rate in the U.S., based on data from the Chilean National Statistics Institute and the National Endowment for the Arts in the U.S.

“Chileans have few forums for emotional expression but soccer is a space where emotion is permitted,” Carvajal said a May 28 interview.

Supporters lined the highway from Santiago to the airport today as the team took the hour-long journey for their flight to Brazil.

An ING survey cited by the British Broadcasting Corp. showed Chileans would pay more money than any other nation for their team to win the World Cup. Chileans were willing to part with $526, compared with $37 in the U.S. or $95 in England, according to the survey of 8,000 people in 15 countries.

Team Chile

In the 2010 World Cup, Chile progressed to the second round before being knocked out. This year, the country has a 1.9 percent chance of winning, compared with favorite Brazil’s 22 percent, according to calculations by Bloomberg Sports.

Chile’s team is led by midfielder Arturo Vidal of the Italian professional club Juventus and forward Alexis Sanchez of Barcelona. It’s in one of the toughest groups, with Spain and the Netherlands, which placed first and second in 2010.

“Ardent Chilean fans are convinced that the best generation in the country’s soccer history should fear no one,” Tiago Severo, an economist at Goldman Sachs Group Inc. in New York, wrote May 27 in a report analyzing how national markets would react in the event of a World Cup victory.

The bank said winning countries’ markets typically outperform global stocks in the month after the final. Spain’s benchmark IBEX 35 returned 12 percent in the month after the 2010 World Cup, almost double the gains for the MSCI World Index.

Stock Market

Chile’s benchmark IPSA stock index has climbed 1.4 percent this year in dollar terms, trailing the 5 percent advance for the Standard & Poor’s 500 Index as well as the 4.9 percent increase in Brazil’s Ibovespa gauge.

President Michelle Bachelet urged companies on May 15 to allow flexibility for people to watch matches. She’s also planning to travel to Brazil to root for the Chilean team.

“All countries in Latin America fervently support their national side, but it seems that in Chile there is an emotional spillover into our working lives,” Carvajal said. “It’s an explosion of national sentiment. Chile’s soccer history is a history of defeat. It’s reclaiming suffering, adversity and struggle.”

And forgetting about the stock market for a while.

To contact the reporter on this story: Sebastian Boyd in Santiago at sboyd9@bloomberg.net

To contact the editors responsible for this story: Brendan Walsh at bwalsh8@bloomberg.net Bradley Keoun

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