DreamWorks Animation CEO Says Movies Need a New Model

Movies aren’t a growth business anymore and won’t be again until studios charge viewers based on how and where they view motion pictures, according to Jeffrey Katzenberg, head of DreamWorks Animation SKG Inc. (DWA)

Katzenberg, chief executive officer of the studio that made the “Shrek” films, said that within 10 years or so consumers will be able to buy or rent movies 17 days after their release in cinemas.

Films take in 95 percent of their theatrical revenue within that time frame, Katzenberg said today at the Milken Global Conference in Beverly Hills, California.

“That’s three weekends,” he said. “It will happen. It will reinvent the enterprise of movies.”

DreamWorks Animation, based in Glendale, California, fell 1.4 percent to $26.49 today in New York. The stock has fall 25 percent this year.

To contact the reporter on this story: Christopher Palmeri in Los Angeles at cpalmeri1@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net Rob Golum, Ben Livesey

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