HTC Design Chief Croyle Said to Depart Smartphone Maker

Photographer: Kiyoshi Ota/Bloomberg

An employee demonstrates a HTC Corp. HTC J One HTL22 smartphone during an event in Tokyo. Close

An employee demonstrates a HTC Corp. HTC J One HTL22 smartphone during an event in Tokyo.

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Photographer: Kiyoshi Ota/Bloomberg

An employee demonstrates a HTC Corp. HTC J One HTL22 smartphone during an event in Tokyo.

HTC Corp. (2498)’s design chief will depart the Taiwanese smartphone maker, the most senior executive to leave since its public relations chief resigned in October, according to two people familiar with the move.

Scott Croyle, who holds the titles senior vice president and head of design, submitted his resignation earlier this year and agreed to stay at the company until after the release of its HTC One M8 smartphone last month, the people said, requesting not to be identified because the matter isn’t public.

HTC acquired Croyle’s San Francisco-based firm One & Company Design Inc. in 2008 for $4.8 million. He was promoted to head of design after the departure of Horace Luke in 2011.

HTC has lost at least six senior executives in the past three years, including Lorain Wong who quit as head of public relations in October after four months at the company. The Verge earlier reported Croyle’s departure.

“It’s not about one person,” Chief Executive Officer Peter Chou told Bloomberg News in an April 8 interview when asked about the possibility of Croyle leaving and its effect on the company. He declined at the time to confirm Croyle’s departure.

“HTC remains at the forefront of smartphone innovation. Scott Croyle will be focusing on special projects and dedicated on next generation developments,” HTC said in an e-mailed response today.

Croyle’s job was to “conduct R&D work related to new technologies, potential future products and applications; provide results/findings to other R&D departments for further development,” according to HTC’s latest annual report published last year.

To contact the reporter on this story: Tim Culpan in Taipei at tculpan1@bloomberg.net

To contact the editors responsible for this story: Stanley James at sjames8@bloomberg.net Ovais Subhani, Jim McDonald

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