Post Said to Reach $2.5 Billion Agreement for Michael Foods

Post Holdings Inc. (POST) agreed to acquire Michael Foods Group Inc., the processing and distribution business controlled by Goldman Sachs Group Inc.’s private-equity arm, in a $2.5 billion deal, people with knowledge of the matter said.

The deal may be announced as soon as tomorrow, two people said, asking not to be identified discussing private information. The $2.5 billion deal includes the value of Michael Food’s debt, one person said. Post, the maker of Raisin Bran cereal, rose 5.7 percent to $54.73 at the close in New York, giving it a market value of about $2.1 billion.

The purchase will expand Post’s clout with retailers, broaden its distribution and give it products such as Papetti’s Easy Eggs, Simply Potatoes and Crystal Farms cheese. Even more, Michael transforms the cereal company into a more formidable player in protein, which is fast becoming a centerpiece of the healthy-eating trends that packaged-food makers are chasing.

Michael has annual net sales of more than $1.5 billion, according to its website. The Minnetonka, Minnesota-based company also drew a bid from Tyson Foods Inc., people with knowledge of the matter said in February.

260 Percent

Goldman Sach’s private-equity arm will reap a more than 260 percent gain on the sale, one of the people said. The New York-based firm invested about $360 million of equity in a $1.7 billion leveraged buyout of Michael from Thomas H. Lee Partners LP in 2010, according to regulatory filings. In addition to more than $990 million it will receive from the sale, Goldman Sachs has collected about $327 million in dividends from Michael Foods.

Thomas H. Lee, which retained a 21 percent stake in Michael after the sale to Goldman Sachs, will post more than a 300 percent gain on its 2003 investment in the company.

Post Chairman and Chief Executive Officer William Stiritz has been buying products such as Premier Nutrition supplements and Hearthside Food Solutions’ organic cereals and snacks since Post was spun off from Ralcorp Inc. in 2012. The global active-nutrition category may grow at a compound annual rate of 7 percent from 2014 to 2017, Post has said.

The company was also weighing a bid for Ragu, the pasta-sauce maker that’s owned by Unilever, one person said. Having secured the deal for Michael, it won’t proceed with that bid, the person said. People with knowledge of the matter have said that Ragu may fetch $2 billion in a sale.

In February, Post agreed to buy the PowerBar and Musashi sports-nutrition brands from Nestle SA (NESN) to take advantage of increasing demand for health- and fitness-related snacks.

Andrew Williams, a spokesman for Goldman Sachs, declined to comment on the agreement. Brad Harper, a spokesman for Post, didn’t reply to an e-mail seeking comment. The Wall Street Journal earlier reported that the companies were near an agreement.

To contact the reporters on this story: David Welch in New York at dwelch12@bloomberg.net; Duane D. Stanford in Atlanta at dstanford2@bloomberg.net; David Carey in New York at dcarey13@bloomberg.net

To contact the editors responsible for this story: Mohammed Hadi at mhadi1@bloomberg.net Kevin Orland

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