Obama Invokes Henry Ford to Urge Minimum Wage Boost

Photographer: Joshua Lott/Getty Images

President Barack Obama speaks about his proposal to raise the federal minimum wage at the University of Michigan on April 2, 2014 in Ann Arbor. Close

President Barack Obama speaks about his proposal to raise the federal minimum wage at... Read More

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Photographer: Joshua Lott/Getty Images

President Barack Obama speaks about his proposal to raise the federal minimum wage at the University of Michigan on April 2, 2014 in Ann Arbor.

President Barack Obama went on the attack against congressional Republicans and used his call for raising the U.S. minimum wage as an appeal to younger voters who might help Democrats avert electoral losses in November.

Speaking in Michigan, home to the headquarters of the U.S. auto industry, Obama invoked Henry Ford, saying the Ford Motor Co. (F) founder understood that paying his workers a living wage would be good for his company.

“As Americans, we understand that some people will earn more than others,” Obama told a crowd of mostly students at the University of Michigan in Ann Arbor. “But here’s one thing we do believe: Nobody who works full-time should be raising their family in poverty.”

Pressing for raising the federal wage to $10.10 an hour from $7.25 has become a centerpiece of Obama’s attempt to help Democratic candidates before the November midterm elections that will decide control of the U.S. House and Senate.

Obama touched on a host of issues that form the core of his second-term economic agenda, including improving his signature health-care law, making college more affordable and ensuring women receive equal pay for equal work.

He criticized Republicans for their budget plans, for blocking the minimum wage increase and their repeated attempts to repeal the health-care law.

“The Republicans’ refusal so far to raise the minimum wage is pretty consistent with their general world view, which says, basically, ‘You’re on your own, government doesn’t have a role to play in making sure that the marketplace is working for everybody,’” he said.

Party Appeal

While there’s little chance a minimum wage bill will pass this year over the opposition of Republicans, who have the majority in the U.S. House, Democrats are using the issue to whip up the party’s base for the coming campaign.

Democrats are at risk of losing control of the U.S. Senate in November, partly because of voter dissatisfaction with the president as well as a lack of enthusiasm within the coalition of minority and young voters and women who helped propel Obama to two terms as president.

Democrats also are fighting history. The party in control of the White House has lost ground in the Senate in 12 of 17 midterm elections since the end of World War II.

The need to energize the party base has been a frequent theme sounded by Obama and his advisers.

‘Get Clobbered’

“During presidential elections, young people vote, women are more likely to vote, blacks, Hispanics more likely to vote,” Obama told donors at a March 20 fundraiser for the Democratic Congressional Campaign Committee in Miami. “But in midterms we get clobbered, either because we don’t think it’s important or we’ve become so discouraged about what’s happening in Washington that we think it’s not worth our while.”

He made those remarks just a week after Democratic candidate Alex Sink lost to Republican David Jolly in a special election in Florida’s 13th Congressional District, 48.4 percent to 46.6 percent. Obama won the Tampa Bay-area district in 2012. Although the House seat had been in Republican hands for four decades, an influx of young people, Hispanics and blacks had fueled Democratic hopes of taking the district back.

David Plouffe, a onetime White House senior adviser and strategist for both of Obama’s presidential campaigns, called the result “a screaming siren” warning the party that it needs to do more to motivate supporters in November.

Young Voters

Representative Gary Peters, a Michigan Democrat who is running this year for the Senate seat being vacated by fellow Democrat Carl Levin, accompanied Obama to the University of Michigan.

“Certainly it’s important for college students to be engaged, and the momentum from 2012 we hope carries forward to 2014,” he said in an interview before Obama’s speech.

In a George Washington University-Battleground Poll released March 25, Democratic pollster Celinda Lake and Republican partner Ed Goeas found that Republican voters are more energized to vote this November than Democrats.

Sixty-four percent of Republicans said they are “extremely likely” to vote in November, compared with 57 percent of Democrats, they said in an analysis of the results.

Some of that motivation may come from opposition to the Patient Protection and Affordable Care Act, the law known as Obamacare. Republicans sought to make the Florida special election a referendum on the law and party leaders are spotlighting flaws to it as part of their strategy for November.

Poll Results

A Bloomberg poll last month showed that while 64 percent of Americans support keeping the Affordable Care Act intact or making small changes to it, its opponents were politically the most motivated bloc, with 73 percent of the people favoring repeal saying they’d go out and vote.

Fresh off announcing yesterday that enrollment for insurance under the health-care law had hit 7.1 million, Obama returned today to an issue where polls show the public solidly on his side. Raising the minimum wage was supported by 69 percent of Americans, including 45 percent of Republicans, in the Bloomberg poll.

Obama’s also been trying to keep Hispanic voters from defecting or not voting. Obama’s approval rating among Hispanics has dropped 22 points since last May to 51 percent, according to Gallup polling last month. He won 71 percent of the Hispanic vote in 2012.

The president last month ordered the Homeland Security department to find ways to be more humane when it enforces immigration laws, a key issue with Hispanics.

To contact the reporter on this story: Angela Greiling Keane in Ann Arbor, Michigan, at agreilingkea@bloomberg.net

To contact the editors responsible for this story: Steven Komarow at skomarow1@bloomberg.net Joe Sobczyk, Don Frederick

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