NHL’s Rangers Following Devils in Partnering With Gambling Site

The New York Rangers signed a marketing partnership with online gambling site WSOP.com, less than three months after the New Jersey Devils and Philadelphia 76ers became the first major U.S.-based professional teams to ink a deal with a gaming company.

WSOP.com, an online gaming site that operates in New Jersey and is owned by Caesars Interactive Entertainment Inc., will have a brand presence at Rangers’ games in Madison Square Garden and on the team’s website, the partners said in a joint news release. It also will share in database marketing opportunities with the National Hockey League franchise.

A WSOP.com sweepstakes, in which four grand prize winners will have a Rangers alumnus visit their home to watch the team’s regular-season finale on April 12, is also a “key element” of the agreement, the release said.

Caesars Interactive Entertainment Inc. is a subsidiary of Caesars Acquisition (CACQ) Co. and Caesars Growth Partners LLC. The Rangers are owned by Madison Square Garden Co. (MSG), which also owns the New York Knicks.

The Knicks weren’t named a partner, though people entering “KNICKS” as the bonus code when visiting CaesarsCasino.com have a chance to win a team jersey, the release said.

The NHL’s Devils and National Basketball Association’s 76ers, both controlled by Apollo Global Management LLC co-founder Josh Harris, in January signed a multiyear marketing agreement with partypoker, a unit of Gibraltar-based Bwin.Party Digital Entertainment (BPTY) Plc.

New Jersey last year legalized online gaming -- though not sports betting -- joining Nevada and Delaware as the first states to offering casino-style wagering.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editors responsible for this story: Michael Sillup at msillup@bloomberg.net Dex McLuskey

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