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Disney’s ‘Frozen’ Is Amazon’s Top All-Time Top Kids Movie

Walt Disney Co. (DIS)’s animated picture “Frozen” has become Amazon.com Inc. (AMZN)’s best-ever selling kids movie, the online retailer said today.

The film is No. 1 in both DVD/Blu-ray disc sales and digital downloads, Stacey Keller, a spokeswoman for Seattle-based Amazon, said in an e-mail. The sales include advance orders which, for the DVD versions, began on Nov. 27.

Disney’s two-disc Blu-ray and DVD pack sells for $19.96 on Amazon.com, while the digital download costs $14.99 for the standard version and $19.99 for the high-definition version through Amazon Instant Video. The Blu-ray and DVD versions were released yesterday, according to Disney.

“Many of the buyers have already seen the movie and want to watch it over and over again with their kids,” said Paul Dergarabedian, senior analyst for the research firm Rentrak Corp. “This film is unstoppable.”

Disney, based in Burbank, California, made “Frozen” available for digital download on Apple Inc.’s iTunes store as part of the introduction of its Disney Movies Anywhere application on Feb. 25. The movie was first available for advance ordering on iTunes when it opened in wide release in November, according to Christine Monaghan, an Apple spokeswoman.

Box Office

Bob Iger, Disney’s chairman and chief executive officer, said yesterday at the company’s annual shareholder meeting that “Frozen” would pass the company’s own “Toy Story 3” to become the top-grossing animated film of all time. The movie has taken in $1.03 billion worldwide since its Nov. 22 release, according to researcher Box Office Mojo.

Amazon’s sales of the film were first reported by the Wrap.com.

Disney fell 1.8 percent to $80.52 at the close in New York. The stock has risen 5.4 percent this year.

To contact the reporter on this story: Christopher Palmeri in Los Angeles at cpalmeri1@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net Ben Livesey

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