RadiumOne Said to Be Preparing IPO to Expand Overseas

RadiumOne Inc., an online-advertising network, is in the final stages of preparations for an initial public offering, people with knowledge of the matter said.

RadiumOne expects to generate more than $100 million in revenue this year, said the people, who asked not to be identified because the information isn’t public. Proceeds of the offering will be used for acquisitions, with a focus on international expansion, they said.

ComScore lists San Francisco-based RadiumOne as the ninth largest online ad network, with 169.7 million unique visitors in January. Criteo SA, another Web-advertising agency, had $616.3 million sales in 2013 and ranked fifth, while Rocket Fuel Inc. had revenue of $240.6 million and was 16th on Comscore’s list.

RadiumOne has narrowed its search of lead investment banks to two, and anticipates that the IPO will take place in the third quarter of 2014, the people said.

Gurbaksh Chahal, RadiumOne’s chief executive officer, declined to comment.

Anna Baird, chief financial officer at another online-ad company, Say Media Inc., is joining RadiumOne in the same role, the company said in a statement today.

“We put in place the last, key piece on our executive team that reflects our meteoric rise and sets us up for the next phase of huge growth as we further build globally,” Chahal wrote in a blog post today.

RadiumOne would be Chahal’s first IPO. He sold ClickAgents.com Inc., an online-ad network, to ValueClick Inc. in 2000 for $20.5 million in stock. Chahal then founded BlueLithium Inc., an online behavior-tracking tool, which was bought by to Yahoo in 2007 for $300 million in cash.

To contact the reporter on this story: Cory Johnson in San Francisco at cjohnson114@bloomberg.net

To contact the editors responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net Reed Stevenson

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