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Disney Set to Film Marvel Series for Netflix in New York

Walt Disney Co. (DIS) will film a live-action series for Netflix Inc. (NFLX) with Marvel superheroes in New York City, the biggest production commitment in state history, Governor Andrew Cuomo said.

Cuomo, who announced the deal today in Manhattan, is providing incentives valued at about $4 million, said an aide, who spoke on the condition of anonymity because the details aren’t public. In November, Disney agreed to create four television series for Netflix using Marvel characters such as Daredevil, adding to the online-streaming video service’s growing lineup of orginal content.

“New York is where the entertainment industry started, and this unprecedented commitment from Disney and Marvel is further evidence that we’re bringing it back bigger and better than ever before,” Cuomo said in an e-mailed statement. “The competition for these projects is fierce.”

Disney’s Marvel TV will start bringing the shows to Netflix in 2015, according to a November statement. They will focus on heroes battling villains in New York’s Hell’s Kitchen. Netflix committed to a minimum of four 13-episode series, culminating in the miniseries “The Defenders.”

Netflix, based in Los Gatos, California, is gaining more Disney content following an agreement in 2012 for rights to show movies including Marvel, Pixar and Lucasfilm titles.

“Our Marvel series for Netflix will inject millions directly into the local economy and create hundreds of new jobs,” said Robert Iger, chief executive officer of Burbank, California-based Disney, in an e-mailed statement.

The Wall Street Journal reported the deal earlier today.

To contact the reporter on this story: Freeman Klopott in Albany at fklopott@bloomberg.net

To contact the editor responsible for this story: Stephen Merelman at smerelman@bloomberg.net

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