Prudential Workers Get $57 Million as CEO Beats Target

Prudential Financial Inc. (PRU) is spending about $57 million to reward workers after topping Chief Executive Officer John Strangfeld’s profitability goal last year.

Prudential, the No. 2 U.S. life insurer, is distributing a one-time bonus of $1,300 to about 44,000 employees who don’t usually get such payouts, said Bob DeFillippo, a company spokesman. The cost hurt fourth-quarter earnings by about 9 cents per share, Strangfeld said on a conference call with analysts today.

Prudential’s adjusted return on equity in 2013 was 15.2 percent, beating Strangfeld’s target of 13 percent to 14 percent. The Newark, New Jersey-based insurer didn’t announce the payout when it reported earnings yesterday. Profit missed estimates by 3 cents a share, sending the stock lower and prompting remarks on the call about the lack of disclosure.

“It changes the perception of your quarterly results overall,” John Nadel, an analyst at Sterne Agee & Leach Inc., told Prudential executives. “ I’m just trying to understand why it wasn’t necessarily called out.”

Strangfeld said the insurer didn’t release more information last night because the company hadn’t yet given employees details about the payout. The company told employees today, DeFillippo said.

Photographer: Steve Hockstein/Bloomberg

Prudential Financial Inc. Chief Executive Officer John Strangfeld. Close

Prudential Financial Inc. Chief Executive Officer John Strangfeld.

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Photographer: Steve Hockstein/Bloomberg

Prudential Financial Inc. Chief Executive Officer John Strangfeld.

‘Bashful’ Strangfeld

“We’re a little bashful about how much we say about that,” Strangfeld said.

Prudential had 48,498 employees and sales associates at the end of 2012, with 61 percent based outside the U.S.

Bonuses for executives are also linked to the return on equity targets. Strangfeld’s total compensation for 2012 was $30.7 million.

“Rewarding the general, non-executive-management, for all the efforts and successes of the past several years is a smart move,” Nadel said in an e-mail. “Has to a go a long way toward further solidifying morale and loyalty.”

Prudential slipped 0.6 percent to $82.25 at 4:15 p.m. in New York after trading as low as $79.54. The stock has gained 41 percent in the past 12 months.

To contact the reporter on this story: Zachary Tracer in New York at ztracer1@bloomberg.net

To contact the editor responsible for this story: Dan Kraut at dkraut2@bloomberg.net

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