Branding Expert Discusses Strategy Of Super Bowl Ads (Audio)

Denise Lee Yohn, branding expert and author of "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest," says a great Super Bowl advertisement must both entertain and connect with an audience in order for it to have broad and lasting influence. Lee Yohn speaks with Bloomberg's Kathleen Hays and Vonnie Quinn on Bloomberg Radio's "The Hays Advantage."

(Source: Bloomberg)

Running time 10:16

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