Apple Buys SnappyLabs for Speedier IPhone Picture Taking

Apple Inc. (AAPL) acquired the maker of photography smartphone application SnappyCam as the world’s most valuable technology company continues its stepped-up pace of acquisitions.

SnappyLabs, maker of the $1 smartphone application, is based in San Francisco and run by Australian entrepreneur John Papandriopoulos. The software, which is no longer available in Apple’s App Store, lets people quickly take a stream of photos and then pick the best ones. Terms of the deal weren’t disclosed.

Buying SnappyLabs, earlier reported by technology blog TechCrunch, is typical of Apple’s acquisition strategy. The Cupertino, California-based company often purchases startups, then shuts the services down and integrates the technology into future products. Other recent deals have included mapping services such as Locationary and HopStop, motion-sensor provider PrimeSense and social-media analytics firm Topsy Labs.

Chief Executive Officer Tim Cook said in October that Apple acquired 15 companies in the fiscal year ended in September, compared with five known deals in the previous one.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Kristin Huguet, a spokeswoman for Apple, said to confirm the SnappyLabs acquisitions.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

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