Acer Names Former TSMC Executive Jason Chen as CEO and President

Acer Inc. (2353) named Jason Chen, a former vice president of worldwide sales and marketing at Taiwan Semiconductor Manufacturing Co., as president and chief executive officer.

Chen, whose resignation from the world’s largest contract maker of chips was announced earlier today, will take up the role with Taipei-based Acer from Jan. 1, according to a statement to Taiwan stock exchange. Stan Shih, who founded the computer maker in 1976, returned to run Acer in November after a record loss and the resignation of leaders he’d entrusted with its management.

“This appointment isn’t a surprise to the market as it had been talked about,” Wanli Wang, a CIMB analyst, said by phone today. “It’s positive news for Acer, with his past experience in marketing.”

TSMC appointed Chen as vice president of corporate development in February 2005, according to a statement at the time on TSMC’s website.

Before joining TSMC, Chen was corporate vice president and co-director of the worldwide sales and marketing group at Intel Corp., according to the 2005 statement. That experience “may be helpful to Acer’s new product development and cooperation with Intel in the future,” Wang said.

Chen received his MBA degree from the University of Missouri, Columbia, in 1988, according to the 2005 statement.

To contact the reporter on this story: Cindy Wang in Taipei at

To contact the editor responsible for this story: Michael Tighe at

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