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Mobilicity Bid Deadline Extended as Largest Carriers Stay Silent

Mobilicity, the struggling Canadian wireless company, extended a deadline for bids for its assets, including valuable wireless spectrum.

Today’s cutoff was extended to Dec. 16, Ernst & Young LLP, the consulting firm monitoring the sale, said on its website.

Wind Mobile, the brand name of Globalive Wireless Management Corp., said last week it is assessing the value of Mobilicity’s assets. Canada’s three largest carriers, BCE Inc. (BCE), Telus Corp. (T) and Rogers Communications Inc. (RCI/B), haven’t said whether they will bid.

The government turned down an attempt earlier this year by Telus to buy Mobilicity for C$380 million ($356 million), saying it didn’t want airwave licenses it had set aside for new competitors to end up in the hands of the large incumbents. Bell, Rogers and Telus together control about 90 percent of the market, according to research firm SeaBoard Group.

Wireless operators are working to acquire more radio spectrum, which adds to their capacity to accommodate data-hungry smartphone and tablet users. The government will auction off new airwaves in January and has said it will limit how much BCE, Telus and Rogers will be able to buy.

To contact the reporter on this story: Gerrit De Vynck in Toronto at gdevynck@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net

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