Insurers Will Help Enroll Obamacare Customers in 3 States

Insurers in the three of the largest states relying on the federal health-care website are set to help the government bypass technical issues and sign up customers in health plans, the U.S. said.

People who need coverage in Florida, Texas and Ohio will be able to shop for health plans at websites run by insurance companies instead of the federal site, healthcare.gov, Julie Bataille, a spokeswoman for the U.S. Centers for Medicare and Medicaid Services, said today in a blog post. The program is intended to test the concept of “direct enrollment,” in which people sign up with insurers instead of using the government’s online marketplace that has been beset by flaws.

The federal website is intended for customers in 36 states. Fourteen states and Washington, D.C., have created their own online exchanges.

To contact the reporter on this story: Alex Wayne in Washington at awayne3@bloomberg.net

To contact the editor responsible for this story: Reg Gale at rgale5@bloomberg.net

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