Mixi Surges as ‘Monster Strike’ Game Jumps in App Rankings

Mixi Inc. (2121) rose by its daily limit in Tokyo trading as the company’s “Monster Strike” game moved up the app ranking.

The Tokyo-based game maker rose 22 percent to 1,640 yen, the most since its 2006 listing, adding to a 13 percent increase yesterday. About 1.16 million Mixi shares changed hands today, compared with its 30-day average of 136,000 shares.

“Monster Strike” is ranked as the 25th most popular free game on iTunes today, up from its average ranking of 46th place this month, according to the AppDB website. The game allows up to four players to participate simultaneously.

“We expect business to be back in the black in the third quarter of 2015,” Mizuho Financial Group Inc. analyst Shinsuke Iwasa said in a report yesterday. “If their new three pillars of support take off, then we may see this happen earlier,” he said, citing services including “Monster Strike.”

Mixi provided the second-biggest boost to the TSE Mothers index of smaller companies today, which rose 0.5 percent. The broader Topix index increased 1 percent.

To contact the reporters on this story: Anna Kitanaka in Tokyo at akitanaka@bloomberg.net; Takashi Amano in Tokyo at tamano6@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

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