Video-Game Sales Post Third Gain Ahead of New Consoles

U.S. sales of video-game products rose 4.7 percent to $791.1 million in October, a third straight monthly gain ahead of this month’s release of new consoles from Sony Corp. (6758) and Microsoft Corp. (MSFT)

Software sales increased 12 percent to $482.5 million, from $432.6 million year earlier, NPD Group Inc., the Port Washington, New York-based researcher, said today in an e-mail. That countered an 8.4 percent decline in hardware sales as shoppers held back to await the new consoles.

Sony’s $399 PlayStation 4 goes on sale tomorrow in the U.S., and Microsoft’s $499 Xbox One follows on Nov. 22, their first upgrades in more than six years. Both companies are offering machines with upgraded graphics and more entertainment tie-ins, betting they will entice enthusiasts and casual gamers.

October video-game sales were led “Grand Theft Auto V” from Take-Two Interactive Software Inc. (TTWO), NPD said.

Sales of video-game accessories increased about 1 percent to $136.9 million.

Nintendo Co. said in a statement its 3DS player was the best-selling video-game hardware system for the month, with more than 452,000 units sold.

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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