Singapore Airlines to Introduce Redesigned Website Next Year

Singapore Airlines Ltd. (SIA), Southeast Asia’s biggest carrier, plans to introduce a redesigned website in 2014, more than two years after a revamp led to glitches and prompted an apology from the carrier.

The airline will make the website more intuitive and easier for users, Chief Executive Officer Goh Choon Phong said in Singapore today.

Singapore Air, famous for its Singapore Girl advertisements, unveiled a redesigned website in May 2011 and travelers complained about difficulty booking tickets and accessing other online services. Goh, who took over that year, later apologized to customers in an e-mail.

“Be assured what happened then won’t happen again,” Goh said. “We learned our lesson very well.”

To contact the reporter on this story: Kyunghee Park in Singapore at kpark3@bloomberg.net

To contact the editor responsible for this story: Anand Krishnamoorthy at anandk@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.