Ford Moves to Protect Logo From Allies of Toronto Mayor

Ford Motor Co. (F), the second-largest U.S. automaker, said it will protect its Ford script and oval logo from use by supporters of embattled Toronto Mayor Rob Ford.

Rob Ford, 44, yesterday signed shirts emblazoned with “Ford Nation” incorporating the automaker’s logo at a United Way charity event, the National Post newspaper reported. The mayor said for the first time today he bought illegal drugs while in office after admitting last week to using crack cocaine and being drunk in public.

“Ford did not grant permission for use of its logo,” Jay Cooney, a company spokesman, said today by telephone. “We view it as an unauthorized use of our trademark and have asked it to be stopped.”

Ford reclaimed control of its blue oval logo last year after using it and other assets as collateral to borrow $23.4 billion in 2006 which allowed the company to weather the global financial crisis. The Dearborn, Michigan-based company regained control after Moody’s Investors Service became the second major ratings company to upgrade the carmaker to investment grade.

Rob Ford’s revelation today that he purchased illegal drugs while in office came amid questioning at a city hall meeting in which a majority of city councilors asked him to take a leave of absence to address his “challenges.”

Ford rose 2.3 percent to $17.10 at the close in New York. The shares have surged 32 percent this year, compared with a 25 percent gain for the Standard & Poor’s 500 Index.

To contact the reporter on this story: Craig Trudell in Southfield, Michigan at ctrudell1@bloomberg.net

To contact the editor responsible for this story: Jamie Butters at jbutters@bloomberg.net

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