Fox Sports and the Big East Conference became partners to sell the college sports league’s sponsorships and broadcast advertising.
Under the two-year agreement, Fox and the Big East will sell the presenting-sponsorship rights to all conference championships, plus a range of television and non-television inventory, Fox said in a press release.
“We have already had many inquiries from advertisers looking to associate with Big East properties, and this unique arrangement will allow us to package and deliver the assets a client values throughout all sports seasons and conference championships,” said Larry Jones, executive vice president of Fox Sports, a unit of News Corp.
The conference’s biggest properties include the Big East men’s basketball tournament at Madison Square Garden in New York City, the Big East women’s basketball tournament in Chicago and other conference championships including soccer, lacrosse and track and field.
Fox is the main broadcast rightsholder of the Big East, which is made up of 10 schools where the main sport primarily is basketball. Football schools who were Big East members have formed the American Athletic Conference.
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