“When an investment no longer generates viable returns, difficult decisions have to be made to contain costs,” Chief Executive Officer Ian Moir said in an e-mailed statement. “The Woolworths clothing and general-merchandise business in Nigeria has not been successful, despite several attempts to improve performance.”
The decision doesn’t signal a change in the retailer’s African strategy, Moir said. Woolworths, which has 59 stores in 11 African countries outside its home market, will continue to expand on the continent, he said. Woolworths opened its first two Nigerian stores in Lagos in March last year, followed by a store in Enugu in October 2012, as South African retailers battled increased competition and shrinking domestic consumer disposable incomes.
Woolworths becomes the latest retailer to acknowledge struggles to expand in Africa’s most populous country. Truworths International Ltd., (TRU) South Africa’s largest listed clothing retailer, has no plans to expand beyond its four Nigeria stores, Chief Executive Officer Michael Mark said in an interview at the company’s annual general meeting in Cape Town today. Massmart Holdings Ltd. (MSM), the South African food and goods wholesaler owned by Wal-Mart Stores Inc., has said it faces electricity shortages there.
“Nigeria is particularly difficult, but retailers such as Mr Price (MPC) that have lower price points and are cash based are likely to be more appealing,” Roger Tejwani, a retail analyst at NOAH Capital Markets, who has a sell recommendation on Truworths, said by phone from Cape Town.
Truworths’ Mark said that while its Nigeria stores are loss-making, two of its outlets there have three-year leases and the company will see out the contracts. Truworths expansion in the rest of Africa is “on balance” profitable, he said.
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