Wall Street Lobbying Group Starts Investor Education Push

Wall Street’s largest lobbying group announced a campaign aimed at encouraging investors to better educate themselves about their financial decisions.

The “Investor First Initiative,” seeks to strengthen the the Securities Industry and Financial Markets Association’s relationship with individual investors by helping them to become better informed, keep their accounts current and use appropriate resources when investing, Sifma said today in a statement.

“A strong relationship between individual investors and the financial industry is essential to helping investors achieve their financial goals,” said Chief Executive Officer Judd Gregg, a former U.S. senator from New Hampshire, said in the statement.

Sifma’s two-day annual meeting begins next week in New York. Former President Bill Clinton, former Florida Governor Jeb Bush and Goldman Sachs Group Inc. CEO Lloyd Blankfein are scheduled to speak.

As part of its new program, Sifma published a document that its members can use to better communicate with clients. The materials includes advice about how investors should provide accurate information about their goals in order to receive the best recommendations.

To contact the reporter on this story: Elizabeth Dexheimer in New York at edexheimer@bloomberg.net

To contact the editor responsible for this story: Peter Eichenbaum at peichenbaum@bloomberg.net

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