Honda Fit Tops Prius in Japan Sales for First Time Since 2011

Honda Motor Co. (7267)’s Fit compact outsold Toyota Motor Corp.’s Prius and Aqua hybrids in Japan last month to become the nation’s best-selling model for the first time in more than two years.

Deliveries of the Fit more than doubled from a year earlier to 23,281 units last month, according to data released today by the Japan Automobile Dealers Association. That compared with 20,886 for the Prius and 19,984 for the Aqua, the figures show.

Honda recaptured the top monthly sales spot after introducing a new version of its Fit compact in September, which the Tokyo-based automaker said gives better mileage and costs less than the Toyota Aqua, a smaller take on the Prius that’s known as the Prius c in the U.S. In the first four weeks, sales and advance orders for the Fit reached four times the automaker’s forecast.

The last time Honda’s small car topped Japan’s monthly charts was in May 2011, before the Aqua was introduced, JADA data show. The two Toyota (7203) gasoline-electric models have alternated as the top-selling car in Japan since then until last month.

To contact Bloomberg News staff for this story: Masatsugu Horie in Osaka at mhorie3@bloomberg.net

To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net

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