Coca-Cola Invests $30 Million to Boost Romania as Export Hub

Coca-Cola Co. and Coca-Cola HBC AG (CCH) invested 22 million euros ($30 million) in a new production line at a Romanian bottling plant to help transform the Balkan state into an export hub for 100 million consumers in eastern Europe.

In addition to the new line, which was completed in July, the company has built a new warehouse and a power plant in 2009, investing 45 million-euros, Coca-Cola HBC Chief Executive Officer Dimitris Lois told reporters in the southern town of Ploiesti today.

The plant, Coca-Cola HBC’s largest in southeast Europe, will sell Coca-Cola products in six European countries, Coca-Cola Chief Executive Officer Muhtar Kent said at the same briefing. Coca-Cola and Coca-Cola HBC have invested a total of about 525 million euros in Romania since 1991, he said.

“This wonderful investment is growing this business and it will be a center of export to a group of countries that together will have more than 100 million consumers,” Kent said.

To contact the reporters on this story: Irina Savu in Bucharest at isavu@bloomberg.net; Andra Timu in Bucharest at atimu@bloomberg.net;

To contact the editor responsible for this story: James M. Gomez at jagomez@bloomberg.net

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