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Samsung Signs Deal to Supply NBA With Smartphones, Televisions

Samsung Electronics Co. (005930), the world’s largest maker of smartphones, signed a multiyear deal to supply the National Basketball Association with mobile devices and televisions.

Under the agreement with the NBA, the Women’s National Basketball Association and the NBA Development League, referees will use Samsung tablets courtside to review key plays, according to a statement, which didn’t provide financial terms. The deal is worth $100 million over three years, the Wall Street Journal reported, citing people familiar with the matter.

The NBA agreement also includes daily recaps and analysis that fans can see on their Samsung devices. Asia’s biggest technology company is seeking to deepen its footprint in the Americas by pairing its smartphones and tablets with original content. Today’s pact follows a deal earlier this year to release rapper Jay-Z’s new album via an exclusive application on Samsung handsets.

The NBA also plans to use Samsung devices during key events, including playoffs and All-Star functions.

The agreement is the biggest collaboration between a North American sports league and Suwon, South Korea-based Samsung, according to the statement. It’s also the NBA’s most extensive tie-up with a consumer electronics company.

To contact the reporter on this story: Jungah Lee in Seoul at jlee1361@bloomberg.net

To contact the editors responsible for this story: Michael Tighe at mtighe4@bloomberg.net; Nick Turner at nturner7@bloomberg.net

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