Box Office: Daniel Craig Starts Blockbuster Pinter Run

Photographer: Brigitte Lacombe/Boneau/Bryan-Brown via Bloomberg

Rafe Spall, Rachel Weisz and Daniel Craig during rehearsal for Harold Pinter's "Betrayal," directed by Mike Nichols. Close

Rafe Spall, Rachel Weisz and Daniel Craig during rehearsal for Harold Pinter's... Read More

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Photographer: Brigitte Lacombe/Boneau/Bryan-Brown via Bloomberg

Rafe Spall, Rachel Weisz and Daniel Craig during rehearsal for Harold Pinter's "Betrayal," directed by Mike Nichols.

Big stars did better than “Big Fish” last week, as Daniel “the name’s Bond” Craig sold out in his return to Broadway and the season’s latest new musical opened to mostly tough reviews.

The revival of Harold Pinter’s “Betrayal,” with Craig, his wife, Rachel Weisz, and Rafe Spall, did $1.1 million in its first seven previews, according to the trade association the Broadway League. A few orchestra seats remain for performances this month, most priced at $386.25 to $436.25, according to Telecharge.com.

Jim Byk, a spokesman for the show, said the sales set a record for the Ethel Barrymore Theatre, topping the final week of the 2012 revival of “Death of a Salesman” (which like “Betrayal” Mike Nichols directed). Byk declined to comment about advance sale or prospects for extending beyond the announced closing of Jan. 5.

“Big Fish,” the Susan Stroman-directed musical about a traveling salesman who tells fanciful stories, sold $644,000, about half of its potential, as it gave away tickets to critics, investors and others in theater amid its opening.

The show received a number of positive notices, including from Bloomberg, which called it “enchanting.” But negative reviews in the New York daily newspapers will present a challenge for the producers going forward.

Photographer: Michael J. Lutch/JRA Broadway via Bloomberg

Cherry Jones, right, and Zachary Quinto as mother and son in "The Glass Menagerie." Close

Cherry Jones, right, and Zachary Quinto as mother and son in "The Glass Menagerie."

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Photographer: Michael J. Lutch/JRA Broadway via Bloomberg

Cherry Jones, right, and Zachary Quinto as mother and son in "The Glass Menagerie."

“We got glowing reviews from many sources,” the lead producer, Dan Jinks, said in a statement about the $14 million musical.

Thanks in part to several strong reviews, “The Glass Menagerie,” with Zachary Quinto and Cherry Jones, had its best week to date, up 25 percent to $642,000. The critically unloved “Romeo and Juliet” sank 19 percent to its worst week, $367,000.

Spider-Man: Turn Off the Dark” gained for the first time in two months, though not by much. It rose 5 percent to $655,000.

Muse highlights include movies and an interview with Margaret Atwood.

To contact the reporter on this story: Philip Boroff in New York at pboroff@bloomberg.net.

To contact the editor responsible for this story: Manuela Hoelterhoff in New York at mhoelterhoff@bloomberg.net.

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