Apple Replaces Coca-Cola as World’s Most Valuable Brand

Following is a table ranking 100 global brands from Interbrand’s Best Global Brands 2013 report.

================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2013 2012 Chng.  Company             Industry                2013     2012  YoY%
================================================================================
    1    2    1  Apple               Technology           $98.316  $76.568   28%
    2    4    2  Google              Technology           $93.291  $69.726   34%
    3    1   -2  Coca-Cola           Beverages            $79.213  $77.839    2%
    4    3   -1  IBM                 Business Services    $78.808  $75.532    4%
    5    5    0  Microsoft           Technology           $59.546  $57.853    3%
    6    6    0  GE                  Diversified          $46.947  $43.682    7%
    7    7    0  McDonald’s          Restaurants          $41.992  $40.062    5%
    8    9    1  Samsung             Technology           $39.610  $32.893   20%
    9    8   -1  Intel               Technology           $37.257  $39.385   -5%
   10   10    0  Toyota              Automotive           $35.346  $30.280   17%
   11   11    0  Mercedes-Benz       Automotive           $31.904  $30.097    6%
   12   12    0  BMW                 Automotive           $31.839  $29.052   10%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2013 2012 Chng.  Company             Industry                2013     2012  YoY%
================================================================================
   13   14    1  Cisco               Technology           $29.053  $27.197    7%
   14   13   -1  Disney              Media                $28.147  $27.438    3%
   15   15    0  HP                  Technology           $25.843  $26.087   -1%
   16   16    0  Gillette            FMCG                 $25.105  $24.898    1%
   17   17    0  Louis Vuitton       Luxury               $24.893  $23.577    6%
   18   18    0  Oracle              Technology           $24.088  $22.126    9%
   19   20    1  Amazon              Retail               $23.620  $18.625   27%
   20   21    1  Honda               Automotive           $18.490  $17.280    7%
   21   23    2  H&M                 Apparel              $18.168  $16.571   10%
   22   22    0  Pepsi               Beverages            $17.892  $16.594    8%
   23   24    1  American Express    Financial Services   $17.646  $15.702   12%
   24   26    2  Nike                Sporting Goods       $17.085  $15.126   13%
   25   25    0  SAP                 Technology           $16.676  $15.641    7%
   26   28    2  IKEA                Home Furnishings     $13.818  $12.808    8%
   27   27    0  UPS                 Transportation       $13.763  $13.088    5%
   28   36    8  eBay                Retail               $13.162  $10.947   20%
   29   34    5  Pampers             FMCG                 $13.035  $11.296   15%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2013 2012 Chng.  Company             Industry                2013     2012  YoY%
================================================================================
   30   29   -1  Kellogg’s           FMCG                 $12.987  $12.068    8%
   31   31    0  Budweiser           Alcohol              $12.614  $11.872    6%
   32   33    1  HSBC                Financial Services   $12.183  $11.378    7%
   33   32   -1  J.P. Morgan         Financial Services   $11.456  $11.471    0%
   34   39    5  Volkswagen          Automotive           $11.120   $9.252   20%
   35   30   -5  Canon               Electronics          $10.989  $12.029   -9%
   36   37    1  Zara                Apparel              $10.821   $9.488   14%
   37   35   -2  Nescafe             Beverages            $10.651  $11.089   -4%
   38   38    0  Gucci               Luxury               $10.151   $9.446    7%
   39   42    3  L’Oreal             FMCG                  $9.874   $8.821   12%
   40   41    1  Philips             Electronics           $9.813   $9.066    8%
   41   43    2  Accenture           Business Services     $9.471   $8.745    8%
   42   45    3  Ford                Automotive            $9.181   $7.958   15%
   43   53   10  Hyundai             Automotive            $9.004   $7.473   20%
   44   48    4  Goldman Sachs       Financial Services    $8.536   $7.599   12%
   45   51    6  Siemens             Diversified           $8.503   $7.534   13%
   46   40   -6  Sony                Electronics           $8.408   $9.111   -8%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2013 2012 Chng.  Company             Industry                2013     2012  YoY%
================================================================================
   47   44   -3  Thomson Reuters     Media                 $8.103   $8.444   -4%
   48   50    2  Citi                Financial Services    $7.973   $7.570    5%
   49   52    3  Danone              FMCG                  $7.968   $7.498    6%
   50   47   -3  Colgate             FMCG                  $7.833   $7.643    2%
   51   55    4  Audi                Automotive            $7.767   $7.196    8%
   52   69   17  Facebook            Technology            $7.732   $5.421   43%
   53   46   -7  Heinz               FMCG                  $7.648   $7.722   -1%
   54   63    9  Hermes              Luxury                $7.616   $6.182   23%
   55   60    5  adidas              Sporting Goods        $7.535   $6.699   12%
   56   57    1  Nestle              FMCG                  $7.527   $6.916    9%
   57   19  -38  Nokia               Electronics           $7.444  $21.009  -65%
   58   61    3  Caterpillar         Diversified           $7.125   $6.306   13%
   59   58   -1  AXA                 Financial Services    $7.096   $6.748    5%
   60   68    8  Cartier             Luxury                $6.897   $5.495   26%
   61   49  -12  Dell                Technology            $6.845   $7.591  -10%
   62   59   -3  Xerox               Business Services     $6.779   $6.714    1%
   63   62   -1  Allianz             Financial Services    $6.710   $6.184    8%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2013 2012 Chng.  Company             Industry                2013     2012  YoY%
================================================================================
   64   72    8  Porsche             Automotive            $6.471   $5.149   26%
   65   73    8  Nissan              Automotive            $6.203   $4.969   25%
   66   64   -2  KFC                 Restaurants           $6.192   $5.994    3%
   67   56  -11  Nintendo            Electronics           $6.086   $7.082  -14%
   68   65   -3  Panasonic           Electronics           $5.821   $5.765    1%
   69   66   -3  Sprite              Beverages             $5.811   $5.709    2%
   70  NEW  n/a  Discovery           Media                 $5.756      NEW   NEW
   71   54  -17  Morgan Stanley      Financial Services    $5.724   $7.218  -21%
   72   84   12  Prada               Luxury                $5.570   $4.271   30%
   73   75    2  Shell               Energy                $5.535   $4.788   16%
   74   74    0  Visa                Financial Services    $5.465   $4.944   11%
   75   70   -5  Tiffany & Co.       Luxury                $5.440   $5.159    5%
   76   77    1  3M                  Diversified           $5.413   $4.656   16%
   77   82    5  Burberry            Luxury                $5.189   $4.342   20%
   78   67  -11  MTV                 Media                 $4.980   $5.648  -12%
   79   78   -1  Adobe               Technology            $4.899   $4.557    8%
   80   85    5  John Deere          Diversified           $4.865   $4.221   15%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2013 2012 Chng.  Company             Industry                2013     2012  YoY%
================================================================================
   81   79   -2  Johnson & Johnson   FMCG                  $4.777   $4.378    9%
   82   83    1  Johnnie Walker      Alcohol               $4.745   $4.301   10%
   83   87    4  Kia                 Automotive            $4.708   $4.089   15%
   84   76   -8  Santander           Financial Services    $4.660   $4.771   -2%
   85  NEW  n/a  Duracell            FMCG                  $4.645      NEW   NEW
   86   81   -5  Jack Daniel’s       Alcohol               $4.642   $4.352    7%
   87   71  -16  Avon                FMCG                  $4.610   $5.151  -11%
   88   91    3  Ralph Lauren        Apparel               $4.584   $4.038   14%
   89  NEW  n/a  Chevrolet           Automotive            $4.578      NEW   NEW
   90   80  -10  Kleenex             FMCG                  $4.428   $4.360    2%
   91   88   -3  Starbucks           Restaurants           $4.399   $4.062    8%
   92   92    0  Heineken            Alcohol               $4.331   $3.939   10%
   93   89   -4  Corona              Alcohol               $4.276   $4.061    5%
   94   86   -8  Pizza Hut           Restaurants           $4.269   $4.193    2%
   95   90   -5  Smirnoff            Alcohol               $4.262   $4.050    5%
   96   96    0  Harley-Davidson     Automotive            $4.230   $3.857   10%
   97   94   -3  MasterCard          Financial Services    $4.206   $3.896    8%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2013 2012 Chng.  Company             Industry                2013     2012  YoY%
================================================================================
   98   99    1  Ferrari             Automotive            $4.013   $3.770    6%
   99   98   -1  Moet & Chandon      Alcohol               $3.943   $3.824    3%
  100  100    0  Gap                 Apparel               $3.920   $3.731    5%
================================================================================
Source: Interbrand

To contact the reporter on this story: Manish Modi in New Delhi at mmodi6@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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