ZTE to Boost U.S. Handset Sales 60% With Two New High-End Phones

ZTE Corp. (763), China’s second-biggest maker of equipment for phone networks, plans to boost U.S. handset sales by 60 percent this year, aided by the release of two new high-end smartphones.

Revenue from ZTE’s handsets in the U.S. market will climb to $1.6 billion this year from $1 billion in 2012, spokesman David Dai told reporters in Beijing today.

ZTE, which became one of the world’s top five smartphone vendors with low-cost handsets such as the 799 yuan ($131) U807N in China, is looking to the U.S. for growth as it expands sales of higher-priced devices. The Shenzhen-based company will release the Grand S and Nubia smartphones in the U.S. next month, with both costing about $450, Dai said.

Samsung Electronics Co. was the world’s biggest smartphone seller in the second quarter with a 30.4 percent share, according to International Data Corp. It’s followed by Apple Inc. (AAPL) with 13.1 percent, LG Electronics Inc. (066570) with 5.1 percent, Lenovo Group Ltd. (992) with 4.7 percent, and ZTE with 4.2 percent.

To contact Bloomberg News staff for this story: Edmond Lococo in Beijing at elococo@bloomberg.net

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