Fiat Threatens Chrysler Pullback With Union-Pushed IPO

Sept. 24 (Bloomberg) -- Jeffrey Rosenberg, chief investment strategist for fixed income at BlackRock discusses the IPO market as Chrysler announces its intentions to go public amid a stalled merger with Fiat. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Fiat SpA (F), the majority owner of Chrysler Group LLC, threatened to pull back from future commitments to the American carmaker if a health-care trust succeeds in selling its stake in an initial public offering.

“Fiat has informed us that it is reconsidering the benefits and costs of further expanding its relationship with us,” Chrysler said in the filing for the share sale. “This could include decisions on capital preservation and allocation, investments and locations of production facilities.”

Realigning the partnership would be a worst-case scenario for Sergio Marchionne, who runs both automakers and is looking to use the sale process to get investors to weigh in on Chrysler’s value and end the stalemate preventing a full merger.

The warning to the United Auto Workers retiree trust, which owns the 41.5 percent of Chrysler not held by Fiat, is ultimately meant to prevent the trust from selling shares on the market and instead force an agreement with the Italian automaker on the price. Marchionne is offering at least $1 billion less than what the trust wants and banking on investors being uneager to pay a premium in an IPO opposed by Fiat.

“Marchionne is laying his cards on the table and very clearly explaining that a Chrysler IPO is not in Fiat’s interest as the ownership of Chrysler is crucial,” Giuliano Noci, a marketing professor at Milan Polytechnic, said by phone. “He doesn’t hide his real intentions.”

Photographer: Alessia Pierdomenico/Bloomberg

Sergio Marchionne, who is chief executive officer of both Fiat SpA and Chrysler Group LLC, and the United Auto Workers’ healthcare trust, are locked in a dispute over Chrysler’s value. Close

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Photographer: Alessia Pierdomenico/Bloomberg

Sergio Marchionne, who is chief executive officer of both Fiat SpA and Chrysler Group LLC, and the United Auto Workers’ healthcare trust, are locked in a dispute over Chrysler’s value.

Fiat shares fell 3 cents, or 0.4 percent, to 6.16 euros at the close of trading in Milan. The stock has risen 63 percent this year, valuing the Turin, Italy-based automaker at 7.7 billion euros ($10.4 billion).

O.K. Corral

The trust received the holding as part of Chrysler’s government-backed bankruptcy in 2009. Although Fiat already has the right to buy the stake for around $6 billion, Marchionne has said that he’s seeking to pay much less.

“It’s kind of like the gunfight at the O.K. Corral,” James Press, a former Chrysler vice chairman, said on Bloomberg Television. Cerberus Capital Management LP valued Chrysler at about $8 billion when it bought the company from Daimler AG (DAI) in 2007, he said. “They’re in the right ballpark, it’s just about negotiating. You’ve got a shrewd buyer and a shrewd seller.”

Marchionne, 61, has spent the past four years working to unify the companies and create a global player with the scale to compete with Toyota Motor Corp. (7203), General Motors Co. (GM) and Volkswagen AG. (VOW) Buying the trust’s stake would give Fiat access to Chrysler’s $12 billion in cash to help fund a turnaround in Europe, where Fiat is losing money and market share.

Photographer: Jeff Kowalsky/Bloomberg

Employees work on a Jeep Cherokee in the body shop at the Chrysler Group LLC Toledo Assembly Complex in Toledo, Ohio. Close

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Employees work on a Jeep Cherokee in the body shop at the Chrysler Group LLC Toledo Assembly Complex in Toledo, Ohio.

‘No Assurance’

Fiat said today in a statement there “can be no assurance” a listing will take place and that the number of shares to be offered and price range have not yet been determined. The proposed sale by the trust, also known as a VEBA, is for $100 million in stock, an amount used to calculate fees that may change, according to a regulatory filing yesterday.

“It’s a game of chicken,” said Erik Gordon, a professor at the University of Michigan’s Ross School of Business and Michigan Law School. “If the IPO prices too low, the VEBA loses. If it prices higher than Marchionne wants to pay, he is cornered, and will end up paying a premium.”

If the IPO does go ahead, it would follow GM’s own $18 billion offering in November 2010 and the revitalization of Detroit’s auto industry after the government-led bailouts. U.S. auto sales totaled 1.5 million in August, the most in one month since May 2007.

Fiat Options

Fiat has already exercised options to buy 10 percent of Chrysler from the VEBA and has rights to buy an additional 6.6 percent next year. Fiat has yet to take possession of the holding as the two sides fight in court over the price. The VEBA, which has the right to request an IPO for the remaining 24.9 percent, asked in January to register a 16.6 percent stake.

“It still looks like a longer, drawn-out process through which Fiat is forced to pay more for the asset than it would like and can afford,” Fraser Hill, a London-based analyst at Bank of America Merrill Lynch, said today in a research report.

JPMorgan Chase & Co. (JPM) is managing the IPO, yesterday’s filing shows. The health-care trust is selling all of the shares in the offering, and neither Auburn Hills, Michigan-based Chrysler nor Fiat will receive any proceeds. Chrysler will change its name to Chrysler Group Corp. before the IPO, according to the filing.

Marchionne plans to handle the presentation to investors himself, saying this month: “I’ll work my buns off to get the best possible reception in the equity market, but there’s a limit to my talents.”

Bloom Assists

Ron Bloom, now a Lazard Ltd. (LAZ) vice chairman, will assist Marchionne in trying to strike a deal with the trust, people familiar with the matter said this month. The adviser represented the U.S. four years ago in talks that led to Fiat taking control of Chrysler from the government.

Bloom became President Barack Obama’s top manufacturing adviser after the U.S.’s auto bailouts in 2009 that saved GM and Chrysler. Before joining the bailout team, Bloom was an adviser to the United Steelworkers union and a manufacturing specialist at Hamilton, Bermuda-based Lazard.

Merging with Chrysler would allow Fiat to tighten cooperation among the brands of both companies.

Fiat already relies on Chrysler to sustain the group’s profit amid losses in Europe, where the car market is on pace to fall a sixth straight year to the lowest since region-wide record keeping began in 1990. Group net income, including minority holdings, totaled 1.41 billion euros in 2012. Without Chrysler, Fiat would have posted a 1.04 billion-euro loss.

Fiat started accumulating Chrysler stock in June 2009 as part of the government and labor-union bailout of the U.S. carmaker, which was losing as much as $100 million a day. Rather than paying cash for the initial 20 percent holding and subsequent 15 percent stake, Fiat provided management and technology and helped Chrysler meet performance milestones.

To contact the reporters on this story: Tommaso Ebhardt in Milan at tebhardt@bloomberg.net; Lee Spears in New York at lspears3@bloomberg.net

To contact the editor responsible for this story: Chad Thomas at cthomas16@bloomberg.net

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