‘Insidious: Chapter 2’ Beats De Niro to Top Weekend Sales

Photographer: Jessica Forde/2012 EuropaCorp/TF1 Films/Grive Productions/Relativity Media via Bloomberg

Robert De Niro as Fred Blake in "The Family." The Relativity Media film is playing across the U.S. Close

Robert De Niro as Fred Blake in "The Family." The Relativity Media film is playing across the U.S.

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Photographer: Jessica Forde/2012 EuropaCorp/TF1 Films/Grive Productions/Relativity Media via Bloomberg

Robert De Niro as Fred Blake in "The Family." The Relativity Media film is playing across the U.S.

“Insidious: Chapter 2,” the low-budget horror sequel from FilmDistrict Distribution LLC, took first place in U.S. and Canadian theaters with $41 million in weekend sales.

“The Family,” a mobster comedy with Robert de Niro, garnered $14.5 million to take second place in its debut, Hollywood.com Box-Office said today in a statement. “Lee Daniels’ The Butler” surpassed $100 million in its fifth week in theaters, and “This is the End” reached $100.4 million in its 14th week.

With “Insidious: Chapter 2,” director James Wan returns to theaters tapping into the same appetite for horror that brought audiences out to see his earlier films, including this year’s “The Conjuring” and 2004’s “The Saw.” Made for an estimated $5 million, the second “Insidious” was projected to take in $40 million by BoxOffice.com.

“This was just an amazing performance,” Paul Dergarabedian, president of Hollywood.com-Box Office, said in a phone interview. “For films that can create their budgets modestly, like ‘Insidious: Chapter 2,’ September can be a great month to take advantage of.”

“Insidious: Chapter 2” features the haunted Lambert family as they seek to uncover the mysterious childhood secret that has left them dangerously connected to the spirit world. The movie, which derives themes from classics including “Poltergeist,” “The Exorcist” and “The Shining,” opened after mixed reviews last week.

“Insidious” Review

“This busy-yet-dull sequel feels like Wan robotically flexing his manipulation of fright-film signposts, an exercise more silly than sinister,” wrote Robert Abele in the Los Angeles Times.

“Insidious,” the 2011 original, also from FilmDistrict, was made for $1.5 million and collected $97 million in theaters worldwide, according to Box Office Mojo.

“The Family,” a dark action comedy from Luc Besson, follows the mobbed-up Manzoni clan as DeNiro and his co-star, Michelle Pfeiffer, find it hard to drop old habits when the family relocates to Normandy, France, under witness protection. The film was projected to take $9 million by BoxOffice.com.

The movie is “a messy brew that is a bit too slack to get all the way to actually being good,” wrote Mark Olsen in the Los Angeles Times.”

Returning Films

Among returning films, Universal Pictures’ “Riddick,” the science fiction film starring Vin Diesel, fell to third place from first with $7 million. The movie, the third in the franchise, stars Diesel as a bounty hunter, left for dead on a sun-scorched planet, who finds himself up against an alien race of predators.

“Instruction Not Included,” the Spanish-language film from Pantelion Films and Lions Gate Entertainment Corp. (LGF), placed sixth with $4.3 million. Starring and directed by Mexican TV star Eugenio Derbez, the movie chronicles the life of an unemployed playboy-turned-Hollywood stuntman who must raise a child by himself.

Weekend revenue for the top 12 films rose 31 percent to $90.3 million from the year-earlier period, Hollywood.com said. Attendance year-to-date is down 1.9 percent, while revenue is up 1.4 percent to $7.9 billion.

The following table has U.S. movie box-office figures provided by studios to Hollywood.com Box-Office. The amounts are based on gross ticket sales for Sept. 13 and Sept. 14 and estimates for today.


                       Rev.            Avg./   Pct.   Total
Movie                 (mln)  Theaters  Theater Chg.   (mln)  Wks
================================================================
 1 INSIDIOUS: CH. 2   $41.0    3,049  $13,463   --    $41.0   1
 2 THE FAMILY          14.5    3,091    4,691   --     14.5   1
 3 RIDDICK              7.0    3,117    2,250  -63     31.3   2
 4 THE BUTLER           5.6    3,239    1,723  -34    100.0   5
 5 WE’RE THE MILLERS    5.4    3,238    1,672  -30    131.6   6
 6 INSTRUCTIONS NOT     4.3      932    4,560  -48     26.6   3
 7 PLANES               3.1    2,739    1,119  -26     83.0   6
 8 ONE DIRECTION        2.4    2,300    1,043  -41     26.9   3
 9 ELYSIUM              2.0    1,720    1,192  -35     88.4   6
10 PERCY JACKSON        1.8    1,638    1,114  -25     62.0   6
11 BLUE JASMINE         1.8      993    1,811  -23     27.9   8
12 THE WORLD’S END      1.3    1,243    1,083  -42     24.0   4

Top 12 Films Grosses
   This Week     Year Ago      Pct.
     (mln)         (mln)       Chg.
===================================
     $90.3         $69         +31

Year-to-date Revenue
     2013          2012
      YTD           YTD        Pct.
     (mln)         (mln)       Chg.
===================================
    $7,902        $7,792      +1.4

Year-to-date Attendance:      -1.9%

Source: Hollywood.com Box-Office

To contact the reporter on this story: Ben Livesey in San Francisco at blivesey@bloomberg.net; Whitney Kisling in New York at wkisling@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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