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Greycroft’s Patricof Says Apple `Missed an Opportunity’ (Audio)

Alan Patricof, founder and managing director of Greycroft Partners LLC, says Apple's new iPhone pricing doesn't go far enough to attract new sales. Patricof talks with Bloomberg's Tom Keene, Scarlet Fu and Sara Eisen on Bloomberg Radio's "Bloomberg Surveillance."

(Source: Bloomberg)

Running time 05:12

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