Google Inc. (GOOG) gave European Union regulators a new proposal to settle an almost three-year-old EU antitrust probe into the way it operates its search services.
“We received new proposals from Google in the previous week,” EU Competition Commissioner Joaquin Almunia said in an interview with Bloomberg Television yesterday in Cernobbio, Italy. “If we are satisfied with the new proposals, we can advance toward an agreed solution in the coming months.”
Google’s previous offer to label its branded search services and show links to rival specialized search services was rejected by Almunia in July. Google rivals, including Microsoft Corp. (MSFT), have urged the EU to seek tougher concessions from the Mountain View, California-based company.
“Once we have completed our analysis, once we will check that these new proposals are able to eliminate our concerns, we will tell Google what to do,” Almunia said.
The Brussels-based agency is investigating whether Google promotes its own specialist search services, such as Google News and Google Finance, copies rivals’ travel and restaurant reviews, and has agreements with websites and software developers that stifle competition in the advertising industry.
“Our proposal to the European Commission addresses their four areas of concern,” Al Verney, a Brussels-based spokesman for Google, said by phone yesterday. “We continue to work with the commission to settle this case.”
“Given the failure of Google to make a serious offer last time around, we believe it is necessary that customers and competitors of Google be consulted in a full, second market test, Thomas Vinje, a Brussels-based lawyer for FairSearch Europe, said in an e-mailed statement today.
In addition to fining companies for antitrust violations, the commission may impose orders to change the way firms operate.
The commission will opt for a formal complaint, or statement of objections, against Google ‘‘if we consider that the new proposals are not able to limit our concerns.’’ Still, that would take ‘‘too long,’’ Almunia said.
‘‘It’s a very difficult one, we are dealing with new factors, we are dealing with a sector of activity that is moving very, very fast,’’ he said in the interview.
Samsung Electronics Co. is also in discussions with the EU to settle a separate probe over possible antitrust violations through its hold on essential technology patents to block Apple Inc. products.
Almunia said Suwon, South Korea-based Samsung ‘‘submitted proposals, we have discussed the proposals coming from Samsung, and we asked them to improve the proposals.’’
He said the discussions are ‘‘quite advanced’’ though they ‘‘are not yet there.’’ A final agreement depends on ‘‘some elements that need to be improved from the Samsung side.’’
The commission in December 2012 told Samsung it may have violated competition rules by seeking injunctions against Apple products in various European countries based on essential technology patents it owns. Almunia has sent statements of objections laying out his concerns to Samsung and in a separate probe to Google’s Motorola Mobility Holdings unit.
Almunia has said he is targeting ‘‘rules of the game’’ to prevent companies from unfairly leveraging their inventions to thwart rivals.
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