Fiat Said Ready to Build Maserati SUV in Turin With Deal

Fiat SpA (F) Chief Executive Officer Sergio Marchionne may announce as early as today plans to move forward with building a Maserati sport-utility vehicle in Turin, two people briefed on the proposal said.

Marchionne, 61, is ready to build new models, including the Levante SUV, as part of an investment plan for the main Mirafiori factory, provided unions agree to concessions such as extending layoffs, said the people, who asked not be identified because the negotiations are currently taking place. A Fiat representative declined to comment.

The Fiat CEO, who also runs Chrysler Group LLC, is meeting with unions in Rome today to discuss the carmaker’s investments in Italy, Fim Cisl leader Giuseppe Farina said before the talks.

The Italian carmaker plans to extend temporary layoffs for about 5,300 workers at Mirafiori, Fiat’s oldest and largest factory, amid slumping car demand in Europe, three people familiar with the matter said last week. Fiat wants workers to stay home for most of the next year after an existing agreement expires at the end of September, the people said.

Marchionne said in January that he was considering assembling Maserati’s first SUV and Alfa Romeo models at Mirafiori. Fiat halted new investment in the country in July as it pushes Prime Minister Enrico Letta’s government to adopt reforms that would help manufacturers with clearer work rules.

To contact the reporter on this story: Tommaso Ebhardt in Milan at

To contact the editor responsible for this story: Chad Thomas at

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.