Smashburger's Schaden Says Offer `Something Different' (Audio)

Rick Schaden, founder and owner of Smashburger Master LLC, says the key to his restaurant's success is to offer customers "something different." Schaden talked with Bloomberg's Pimm Fox and Carol Massar on Bloomberg Radio's "Taking Stock" on August 14th.

(Source: Bloomberg)

Running time 08:04

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