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All-Star Game TV Ratings Match 2012 With Increase in New York

The lowest-scoring Major League Baseball All-Star Game in 23 years drew a major-market rating of 8.1 on Fox, matching the 2012 game, as viewership in the host city of New York jumped 16 percent.

The American League’s 3-0 win last night at the New York Mets’ Citi Field was seen on the News Corp. (NWSA) network in 8.1 percent of U.S. homes in the top 56 metered markets, MLB said in an e-mailed release citing Nielsen Media Research.

With New York Mets pitcher Matt Harvey starting and Yankees relief pitcher Mariano Rivera making his final All-Star appearance before he retires, the New York rating was 11.3, according to the release.

Total viewership numbers for the game haven’t been released. The All-Star Game attracted a record-low audience for Fox for three consecutive years before last night’s game, according to the final ratings.

Ten AL pitchers combined to allow three hits with eight strikeouts last night, backed by runs batted in from Jose Bautista, J.J. Hardy and Jason Kipnis. It was the American League’s first win in four years, and the lowest-scoring All-Star Game since the AL’s 2-0 win in 1990.

Viewership rose 7 percent toward the end of the game, when Rivera entered to a standing ovation from fans and players and pitched a scoreless eighth inning, Fox spokesman Lou D’Ermilio said on his Twitter account. A 13-time All-Star and five-time World Series champion, Rivera has said that he is retiring after this season. He was named the game’s Most Valuable Player.

This year’s highest local rating was in Detroit, at 20.3, where American League starting pitcher Max Scherzer plays for the Tigers. The game drew a 12.6 rating in Baltimore, a 70 percent increase from 2012, as five Orioles were chosen for the AL team.

To contact the reporters on this story: Eben Novy-Williams in New York at enovywilliam@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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