J.K. Rowling Outed on Novel, Printing Jumps to 300,000

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J. K. Rowling poses for a portrait at an undisclosed location in this undated handout photo released to the media. Close

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Photographer: Andrew Montgomery/Wall to Wall Media Ltd via Bloomberg

J. K. Rowling poses for a portrait at an undisclosed location in this undated handout photo released to the media.

J.K. Rowling wanted to see how it would feel to publish a crime novel without all the pressure that goes along with her famous name.

Now she knows.

When “The Cuckoo’s Calling” came out under the pseudonym Robert Galbraith, it got nice reviews from publishing-industry magazines but was virtually ignored by the mainstream press. It sold 1,500 hardcover copies in the U.K., the publisher said, and fewer in the U.S., according to Nielsen BookScan, which covers about 80 percent of U.S. sales.

Then someone -- I won’t even speculate -- tipped off London’s Sunday Times that Rowling was the book’s author, and suddenly Little, Brown (MMB) is printing 300,000 more copies. All this just a week before Rowling’s first novel for adults, “The Casual Vacancy,” is published in paperback. Coincidence?

Naturally I sat right down and read the book once I found out Rowling had written it. Do I feel bad that I missed it in April? Not at all. It’s an engaging detective story but nothing makes it stand out among the hundreds of others that pass through my office every year.

The hero is Cormoran Strike, a London private eye who lost a leg in Afghanistan while working for the military police. As the story begins, he’s deeply in debt and has only one client. He’s split up with his posh girlfriend and is reduced to living in his shabby office off Charing Cross Road. A temp service he meant to cancel has sent him an eager-beaver secretary named Robin, and he doesn’t have the heart to send her home.

Photographer: Debra Hurford Brown/Mulholland Books via Bloomberg

J.K. Rowling was recently revealed to be the author of "The Cuckoo's Calling," written under the name Robert Galbraith. Close

J.K. Rowling was recently revealed to be the author of "The Cuckoo's Calling," written... Read More

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Photographer: Debra Hurford Brown/Mulholland Books via Bloomberg

J.K. Rowling was recently revealed to be the author of "The Cuckoo's Calling," written under the name Robert Galbraith.

Supermodel’s Fall

Then in walks salvation: A rich lawyer, John Bristow, wants Strike to investigate the death of his adopted sister, a supermodel named Lula Landry, who fell to her death from her penthouse window in what the police quickly ruled a suicide. John thinks she was murdered.

The supermodel set-up lets Rowling get in plenty of digs at the media, though she wasted an opportunity by not having Strike interview any of the paparazzi who were outside Lula’s apartment a few hours before she died.

Among the people he does interview: an over-the-top fashion designer, a make-up artist, a homeless woman Lula befriended in rehab, an obnoxious movie producer and his social-climbing wife. In time-honored fashion, they each unwittingly give Strike a tiny part of the puzzle; he puts the pieces together with the help of Robin, who (unsurprisingly) surprises Strike with her excellent detective instincts.

Rock Star

It turns out that investigating Lula’s death isn’t Strike’s first brush with fame -- his father is a Mick Jagger-like rock star and his mother is known as a super-groupie. I’m not sure what the point is of having him be an Afghanistan vet, except that he gets to take off his aching prosthesis a lot. Rowling seems more interested in the living-with-fame angle than the army-veteran angle, which makes sense from a famously private mega-selling author who’s writing a book under a pseudonym.

Source: Mulholland Books via Bloomberg

"The Cuckoo's Calling" was recently revealed to be the work of J.K. Rowling, writing under the name Robert Galbraith. Close

"The Cuckoo's Calling" was recently revealed to be the work of J.K. Rowling, writing... Read More

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Source: Mulholland Books via Bloomberg

"The Cuckoo's Calling" was recently revealed to be the work of J.K. Rowling, writing under the name Robert Galbraith.

As always, Rowling has a way with descriptions, and there’s a lot of London atmosphere. Things pick up whenever Robin is around -- it’s fun to see her astonish Strike by slyly getting crucial information out of a sales assistant at a luxury boutique while trying on outrageously priced clothes.

Supporting Roles

Some of Rowling’s most memorable characters have been girls and women -- Hermione Granger, Professor McGonagall, profanity-spouting Krystal Weedon in “The Casual Vacancy.” But they’re always supporting characters. Since Rowling has promised that this is the first book in a series, I hope Robin will have a bigger role in future installments.

Does this mean I’ll keep reading “Robert Galbraith” mysteries? Yes, though I won’t await them with the anticipation of a new book by Donna Leon or Jacqueline Winspear. If you haven’t read those two, you have some wonderful summer reading ahead of you.

“The Cuckoo’s Calling” is published by Mulholland Books/Little, Brown in the U.S. and Sphere in the U.K. (455 pages, $26, 16.99 pounds). To buy this book in North America, click here.

(Laurie Muchnick is the book editor for Muse, the arts and leisure section of Bloomberg News. The opinions expressed are her own.)

Muse highlights include Patrick Cole on dining, Mark Beech on music, Warwick Thompson on theater.

To contact the writer on the story: Laurie Muchnick in New York at lmuchnick@bloomberg.net.

To contact the editor responsible for this story: Manuela Hoelterhoff in New York at mhoelterhoff@bloomberg.net.

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