Breaking News

Tweet TWEET

Fonterra Cuts Product Prices in China Following Probe

Fonterra Cooperative Group Ltd., the world’s biggest dairy exporter, will cut prices for its maternal health products in China, becoming the sixth foreign company to do so after the government started a probe into possible price-fixing.

The Auckland, New Zealand-based company will reduce prices for its Anmum-branded products by 9 percent in China next month, it said in an e-mailed press statement.

The move is meant to ensure Fonterra’s products remain competitive after several rivals announced price reductions, Maree Wilson, a spokesperson at Fonterra, said in a separate e-mail response to questions.

Abbott Laboratories (ABT), Nestle SA (NESN), Danone SA (BN), Royal FrieslandCampina NV and Mead Johnson Nutrition Co. lowered prices after the National Development and Reform Commission, the country’s top economic planning agency, began an investigation into their pricing of milk powder.

The NDRC has proof the companies sold products at high prices in China and their pricing increased about 30 percent since 2008, the same year melamine-tainted baby formula killed six infants, the official People’s Daily has reported.

Fonterra on July 4 said it had been contacted by NDRC regarding a current broad-ranging investigation of consumer dairy products in China.

To contact the reporter on this story: Vinicy Chan in Hong Kong at vchan91@bloomberg.net

To contact the editor responsible for this story: Stephanie Wong at swong139@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.