Italy May Advertising Spending: Summary

Following is a summary of the May advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                               Jan.-May       Jan.-May   YtD Change  YtD Change
                                   2013           2012        Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 2,832          3,419         -587      -17.2%
-------------------------------------------------------------------------------
  Television                      1,618          1,931         -313      -16.2%
  Press                             626            821         -194      -23.7%
    Daily                           387            504         -117      -23.3%
    Periodicals                     239            316          -77      -24.4%
  Internet                          212            213           -1       -0.3%
  Other                             182            232          -50      -21.5%
  Radio                             147            172          -25      -14.6%
  Outdoor advertising                37             39           -2       -5.6%
  Cinema                             10             12           -2      -15.5%
===============================================================================
SOURCE: Nielsen Holdings NV.

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

Bloomberg reserves the right to edit or remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.