Box Office: Wear Comfortable Shoes to ‘Kinky Boots’

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Photographer: Carol Rosegg/Sam Rudy Media Relations via Bloomberg

The Broadway premiere of "Rodgers + Hammerstein's Cinderella." The musical fairy tale, running at the Broadway Theatre, fell more than $174,000 at the box office last week.

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Photographer: Carol Rosegg/Sam Rudy Media Relations via Bloomberg

The Broadway premiere of "Rodgers + Hammerstein's Cinderella." The musical fairy tale, running at the Broadway Theatre, fell more than $174,000 at the box office last week. Close

The Broadway premiere of "Rodgers + Hammerstein's Cinderella." The musical fairy tale, running at the Broadway... Read More

Photographer: Joan Marcus/Boneau/Bryan-Brown via Bloomberg

Taylor Trensch, Lesli Margherita and Gabriel Ebert in "Matilda." Ticket sales for the show rose slightly to $1.3 million as the story of a brilliant, abused girl continued to play to full houses. Close

Taylor Trensch, Lesli Margherita and Gabriel Ebert in "Matilda." Ticket sales for the show rose slightly to $1.3... Read More

Photographer: Carol Rosegg/O&M Co. via Bloomberg

The cast of "Vanya and Sonia and Masha and Spike." Christopher Durang's comedy took in $70,000 less than the week before at Broadway's Golden Theatre. Close

The cast of "Vanya and Sonia and Masha and Spike." Christopher Durang's comedy took in $70,000 less than the week... Read More

Photographer: Joan Marcus/Hartman Group P.R. via Bloomberg

Cicely Tyson and Condola Rashad in Horton Foote's "The Trip to Bountiful." Although the acclaimed play has struggled at the box office, the producers announced an extension of the run, starring Cicely Tyson, through Oct. 9. Close

Cicely Tyson and Condola Rashad in Horton Foote's "The Trip to Bountiful." Although the acclaimed play has struggled... Read More

Cinderella’s pumpkin burst last week, giving her show a rude dose of box-office reality.

In a generally down period for Broadway ticket sales and attendance, the Rodgers and Hammerstein musical fairy tale suffered the biggest drop, $174,599, or 14 percent, from the week before, according to figures compiled by the trade group the Broadway League.

There were also 1,301 fewer bottoms-in-seats at the Broadway Theatre, where the show is running.

The departures of Tom Hanks and Bette Midler, two of the season’s top box-office draws, had an impact as “Lucky Guy” and “I’ll Eat You Last” both ended their limited runs.

Total ticket sales fell $2,152,010, or 9 percent, from last week’s tally of $24,997,386. Attendance dropped 16,450, or 7 percent, according to the league, to a total of 208,177.

Summer theatergoers were as eager as ever to see the biggest hits.

“Kinky Boots” rose slightly and was doing standing-room-only business, as were “Matilda,” “Pippin” and “Motown: The Musical.”

Last-minute entry to “The Book of Mormon” still couldn’t be had and it remained Broadway’s most expensive ticket, with an average price of $192.47.

Cicely Tyson

Bucking that trend was the perennial hit “Wicked,” which saw a drop of $91,666, to a total of $1,893,488 -- still enough to make it a sellout. And “Once” fell $105,674 to a total of $739,280, or 73 percent of its potential.

Plays, as usual, had a tough go of it. Tony winner “Vanya and Sonia and Masha and Spike” took in $621,093 of its potential $765,960, $70,000 less than the previous week. “The Trip to Bountiful” dropped $45,000 and took in less than half its potential of $765,960, despite a memorable, Tony-winning performance by Cicely Tyson.

Nevertheless, the producers announced Monday that the good ship “Bountiful” had extended its run through Oct. 9.

Muse highlights include James Tarmy on director Sam Gold and Jeffrey Burke on books.

To contact the reporter on this story: Jeremy Gerard in New York at jgerard2@bloomberg.net.

To contact the editor responsible for this story: Manuela Hoelterhoff in New York at mhoelterhoff@bloomberg.net.

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