Sony, Cinemas Offer Troops ‘White House Down’ for Free

Sony Pictures Entertainment (6758) and the four largest U.S. cinema chains are offering military personnel and veterans free tickets to July 4 showings of the action film “White House Down.”

Theaters run by Regal Entertainment Group (RGC), AMC Entertainment Holdings Inc., Cinemark Holdings Inc. (CNK) and Carmike Cinemas Inc. (CKEC) will admit military personnel and veterans, plus one guest, to see the film on Independence Day, the Culver City, California-based unit of Sony Corp., said in a statement yesterday.

“It’s a great way to celebrate the holiday and to honor and thank the troops for their service to our country,” Rory Bruer, Sony Pictures’ president of worldwide distribution, said in the statement.

“White House Down” stars Channing Tatum as a police officer whose application to the Secret Service is turned down. He ends up protecting the president anyway when a paramilitary group attacks while he and his daughter are on a White House tour. Jamie Foxx plays the president.

The film, made for about $150 million, has taken in $34.7 million worldwide since its June 28 release, according to researcher Box Office Mojo.

To contact the reporter on this story: Michael White in Los Angeles at mwhite8@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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