Lance Leonard, chief executive officer of True Drinks, explains how the company partnered with Disney and Marvel to market its 'AquaBall' water and engage in the national dialogue on children's health. The product, 'Aquaball', contains natural flavors and vitamins and is sweetened with Stevia. It's now in 25,000 stores nationwide. Leonard says True Drinks is Leonard talks with Bloomberg's Vonnie Quinn on Bloomberg Radio's "The Hays Advantage."
Running time 07:20