Blackhawks Take Out Full-Page Ad in Boston Globe Thanking Bruins

The Chicago Blackhawks took out a full-page ad in yesterday’s Boston Globe thanking the city for its hospitality during the Stanley Cup finals.

The ad featured a letter from Blackhawks chairman Rocky Wirtz and team President John McDonough thanking the city, the Boston Bruins and fans for the way the Blackhawks and their fans were treated while in Boston.

The Blackhawks scored two goals in the final 76 seconds of the sixth game of the championship series to claim their second title in four years.

“Rarely have we experienced the hospitality you afforded us throughout the playoff series between two incredibly gifted teams,” the ad read. “From Boston’s political leadership to every member of the Bruins organization, from the players to the people on the street, you demonstrated respect, good sportsmanship and a genuine love for the great game of hockey.”

Asked why the team decided to take out the ad, Blackhawks spokesman Brandon Faber said in an e-mail, “It was the right thing to do.”

Ellen Clegg, a spokeswoman for the Boston Globe, declined to say what the ad cost the Blackhawks.

The Globe was put up for sale in February by the New York Times Co. The company is likely to fetch a price that’s about a 10th of the $1.1 billion, mostly in stock, that it paid in 1993. The bids are set to be in the range of $100 million, according to three people who asked not to be identified because the matter is private.

To contact the reporter on this story: Michael Buteau in Atlanta at mbuteau@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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